13 Creative And Clever Adverts From 2013

Advertising can be annoying and repetitive, or it gets ignored. So give these guys credit for doing something different.

1. Harvey Nichols signals the start of its sale by poking fun at the herd (or flock) mentality of shoppers, as a swarm of pelicans surround a single fish.

Country: UAE.
Agency: Team / Y&R Dubai.

2. Evian returned to its traditional use of babies, but the twist this time was that adults met the baby version of themselves.

Country: France.
Agency: BETC, Paris.

3. Sausages make an ideal gift - why pay more?

Country: France.
Agency: Ogilvy France / Livingroom.

4. A Scottish photographer put the humble domestic cat into a series of African landscapes for this Whiskas campaign.

Country: UK.
Agency: Abbott Mead Vickers BDDO.

5. Penguin commissioned a series of ads showing people listening to its audiobooks in different places.

Country: China.
Agency: Y&R, Beijing.

6. Volkswagen is known for an innovative approach to ads, but it’s not very often you see a car manufacturer “unlaunch” a vehicle.

Country: Brazil.
Agency: ALMAPBDDO, Sao Paulo

7. Ogilvy showed that creativity can be as effective as flashy visuals, with this airport luggage tag campaign for Expedia.co.uk.

Country: UK.
Agency: Ogilvy & Mather, London.

8. IKEA took a satirical approach to advertising its storage boxes.

Country: Poland.
Agency: JWT Warsaw.

9. The Crisis Relief Charity makes a profound point about how social media likes and shares don’t actually help people in a crisis.

Country: Singapore.
Agency: Publicis, Singapore.

10. A sly dig at censorship was a surprisingly effective way to promote the new VW Beetle.

Country: Italy.
Agency: DDB Italy.

11. Canon’s campaign was a novel way to illustrate how annoying interrupting phone calls can be.

Country: Mexico.
Agency: JWT.

12. Braun shows Movember wannabes how it’s done.

Country: Germany.
Agency: BBDO Proximity.

13. Legendary rockers Black Sabbath developed an outdoor poster campaign that involved ripping through layers of old posters to “reveal” their logo, to promote their album 13.

Country: Denmark.
Agency: McCann, Copenhagen.

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Patrick Smith is a senior reporter for BuzzFeed News and is based in London.
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