The impactful move is super in line with Swimsuits For All's inclusive offerings (size 4 - 34) and its mission to help women feel "comfortable and confident" while rocking swimwear. "Looking at the #unretouched photos from our #Summer2018 shoot with @theashleygraham, we thought 'why not use these as the campaign images?'" the company wrote on Instagram. "Like Ashley says, 'Being authentic is beautiful. I have nothing to hide when it comes to my body.'"