The Weather Channel Removes Editor For "Where Meteorologists Go To Die" Tweet

The battle over DirecTV’s 20 million viewers turns ugly.

1. The Weather Channel, which was recently replaced on DirecTV’s lineup with WeatherNation, had this to say about its smaller competitor in a recent tweet.

2. The comment caught the attention of several meteorologists and watchers who were stunned by the attack.

@ryanvaughan @CermakWx @weatherchannel my niece and nephew have better PR skills. Way to go attacking people TWC

— Aaron Hill (@CloudedInTexas)

@ryanvaughan Good grief. The Weather channel has the worst PR team ever. They don’t get the social part of social media very well.

— (@TornadoTitans)

8. The Weather Channel later deleted the tweet and issued an apology for the “bad pun.”

@ryanvaughan Thanks for calling us out on that. Our response to Maggie was more than unprofessional and we deeply apologize. (1/2)

— The Weather Channel (@weatherchannel)

@ryanvaughan We truly respect all meteorologists & wx professionals around the globe & regret our bad pun. Thanks again. (2/2)

— The Weather Channel (@weatherchannel)

@Geostrophic @ryanvaughan You are spot on Corey. The SM staffer has been replaced and we apologize for the off-color comment.

— The Weather Channel (@weatherchannel)

11. The Weather Channel told BuzzFeed on Thursday the social media editor who sent the tweet was removed from the account and gave the following statement.

We respect all meteorologists, including the professionals at Weather Nation. Due to the huge response we’ve seen in social media since we came off DirecTV, we’ve brought on additional resources, including outside agencies. That tweet does not represent our views at The Weather Chanel and we have taken action so that it does not happen again. Our issue is with DirectTV not WeatherNation.

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Jon Passantino is a deputy news director for BuzzFeed News and is based in Los Angeles.
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