Carlsberg's #ProbablytheBest Campaign Is Genius

Carlsberg takes a beer game up a notch with their latest campaign

London has become every beer lover's paradise this week

Via time.com

The Danish brewing company, Carlsberg has launched a new campaign to increase its beer sales.

The "12-meter wide" billboard is a part if the company's #ProbablytheBest ad campaign, guaranteeing that this is "Probably the best poster in the world." The poster lets people have an icy cold half lager.

The only downside to this campaign is that people can redeem only one beer. Still, something is better than nothing, right? Right?!

This ingenious way to market beer, Carlberg's hybrid sampling billboard has the public agreeing that Carlsberg's beer is, in fact, #ProbablytheBest.

This ingenious way to market beer, Carlberg's hybrid sampling billboard has the public agreeing that Carlsberg's beer is, in fact, #ProbablytheBest.

Stuart Aitken @stuart_aitken

I know that @carlsberg want me to tweet this - but I can't stop myself. Hats off

12:45 PM - 08 Apr 2015

Via time.com

Here's how the O2 Academy Brixton reacted

O2 Academy Brixton @O2academybrix

.@carlsberg have a poster that dispenses beer in Shoreditch right now... *mind blown* You've got till 6pm to grab 1!

04:30 PM - 08 Apr 2015

Via time.com

*Mind blown*