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US residents can opt out of "sales" of personal data.
There is much speculation that the virtual world will be so competitive with the "real world" at some point in the near future, that it behooves us to begin thinking about how this could affect even our real life economy. Instead of focusing on the trivialities of a Second Life affair, perhaps the news media would be more benefited by starting to ask the questions that are really news worthy, such as how this virtual world could encroach the reality who know of today.