Priyanka Chopra Jonas is the new ambassador for Obagi's SKINCLUSION™ initiative. In a new video, she explains why she's totally obsessed with their product line, their mission, and their commitment to diversity. Here's what she had to say:
1. These amazing skincare products are backed by science.
Priyanka: For me, not only do the products need to work, they need to be backed by science, and they need to make me feel great about using them.
2. Obagi recognizes that different skin types need different care so products are tested for your particular skin tone. Pretty cool, right?
Priyanka: It makes a big difference when they’ve been recommended by a skincare professional who can tell you exactly where your skin falls on what’s called the Fitzpatrick Skin Spectrum. This is a system that classifies skin tones into six categories based on how skin responds to the sun or ultraviolet light.
3. It gets better: Obagi is a woman-led business.
Priyanka: I was very excited to learn about Obagi — a female-led global skincare brand — which pioneered the medical skincare market and has a 30-year history of providing scientifically proven skincare products. And that makes them true market leaders. They have been tested across all Fitzpatrick skin tones, including mine and yours.
4. And their SKINCLUSION campaign is a manifestation of their commitment to diversity and inclusion. So they walk the walk instead of just talking the talk.
Priyanka: I’m thrilled to join Obagi in SKINCLUSION, a global campaign dedicated to empowering everyone to make conscious choices about being inclusive and seeing the beauty in all of our differences. We all have biases, and when they are unconscious, we cannot change them.
By recognizing our own biases, it allows us to challenge them, overcome them, and ultimately create a more inclusive world where diversity is celebrated.
5. The final verdict? You've gotta try Obagi!
Priyanka: I have used Obagi for several months now, and my skin has never looked better. I’m a fan of the Professional C® line, which has the purest form of Vitamin C to brighten my skin. There are more than 100 Obagi products to choose from for all skin types, tones, and concerns. I love the way Obagi products make me look and feel!
Want beautiful, healthy skin like Priyanka Chopra Jonas? Head to Obagi and get skincare products that are tailored to your skin tone and tested by science.
Always be sure to consult a skincare professional before changing your skincare routine.
Images via Obagi.