Rodney Smith Jr., a senior at Alabama A&M University, launched a foundation called "Raising Men Lawn Care Services." Its mission is to “Unify an ordinary yard maintenance service with the commitment of raising our boys as positive men.”
The foundation started in September 2015, when Rodney saw an elderly man struggling while cutting his grass. When Rodney realized the man wasn't capable of doing so because of his age he decided to do something about it.
Rodney started cutting grass for free for the elderly, disabled, and single-parent mothers in his community. His goal was to cut 40 lawns by winter, but he ended up cutting 100 only a month and a half after the foundation's launch.