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We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
If your hair always feels like a witch's broom, well, it's time to make that a thing of the past.
Promising review: "My hair is very thin and curly. The ends are damaged from heat and color, causing my hair to look even more unruly. There is an immediate difference as soon as this product touches my hair. It leaves my hair feeling so silky, even after I rinse it out and dry my hair." —Melissa
Get it from Amazon for $12.95.
I invested in a pair after months of quarantine and not getting my hair cut left me with terrible split ends and lots of alarming breakage. I didn't want to ruin my hair further by using old scissors. I could tell the difference right away; these trimmed my ends so quickly and smoothly that I didn't even have to snap the scissors closed all the way — that's how sharp they were! I was able to control how much I trimmed and fix any uneven strands and jagged edges calmly and with confidence since the scissors cut so cleanly.
This comes coated with lubricating oil. Before first use, wash with soap and lukewarm water, then dry with a cloth.
Get it from Amazon for $19.97+ (available in three colors).
Briogeo is a Black woman-owned brand made to change the landscape on the market that did not cater to natural hair care.
This product is vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
Promising review: "This is the holy grail of curly hair masks especially if your hair is damaged. I love it and it makes my hair so healthy. I highly recommend this hair mask. It has protein in it which helps repair the hair." —helenahassenlambert
Get it from Sephora for $12+ (available in three sizes).
Promising review: "I'm usually pretty skeptical about hair products. I have very oily straight hair so not many hair products work well with it. However, I was pleasantly surprised that this spray didn't weigh my hair down; it just made my hair very soft and feel wonderful. I would recommend this for anyone with oily hair." —Daniel Smith
Get it from Amazon for $9.30+ (available in two styles).
Promising review: "I've been very careful when lightening my hair, but the straw feeling is sometimes inevitable when bleached. THIS PRODUCT IS MAGIC. This made a world of a difference. My hair is like silk or soft butter — so incredibly soft and shiny. I feel like a walking hair commercial. My hair feels so moisturized and healthy and just as soft if not softer than my hair was prior to coloring. Will be buying more before I run out. I will never stop using this product. ADD TO YOUR CART. YOU WONT REGRET. After you shampoo, load your hair up and do the rest of your shower (heck, have it be a long shower because you deserve it) and rinse out with lukewarm water." —Meghan Davey
Get it from Amazon for $11.49.
This is my absolute fave. My hair gets weighed down easily by thick serums so I usually shy away from them. This one though is incredibly light, all but disappears into my strands, and leaves them soft, hydrated, and touchable. I like massaging it into my strands starting from mid-length and down to my ends after showers. Avoid the scalp, especially if you're prone to oiliness.
Promising review: "I have thin, fine, dry, limp hair with an oily scalp and when I use conditioner or leave in, my hair becomes a lovely grease ball by the end of the day. Therefore, I had tried to steer clear of all conditioners. I bought this mainly because I was sold on the argan oil and I am a huge fan of the Skinfood brand. To my surprise, after I blow-dried my hair, my hair became very soft and manageable. Gone was the horror of wrenching my brush through the ends of my hair. I have been using this over a week now my hair feels wonderful. I would highly recommend this to everyone." —Ann
Get it from Amazon for $14.
We've tried this for ourselves and seen the results! Read our Olaplex No. 3 Hair Perfector review.
Promising review: "Works wonders on my hair. My hair has been very dry and damaged from too much straightening and curling from hot tools and my ends were starting to look terrible. To be honest, I have thin hair, do not get haircuts often, and I blow-dry and straighten or curl my hair almost every single day so my hair goes through a lot on a daily basis. I used it for the first time a few days ago and my hair it looked much healthier. My hair was silky and soft with less visible damage and that was only after one use. I am very positive it will only get better the more I use it and the longer I keep in on my hair if it worked well after only one 15-minute use." —Gina
Get it from Amazon for $28.
This is paraben- and sulfate-free.
Promising review: "Bought this on a whim, after reading all of the five-star reviews. My hair is mid-waist long and really wavy. It can sometimes get really frizzy, and my ends are really dry. I tried this for longer than the suggested amount (20 minutes instead of three) and loved the result. Instantly, my hair was less frizzy and shinier than before. It leaves your hair feeling really soft but not greasy at all. Also, I love the way it smells! Which is just a plus. I've only been using it for a couple of weeks and I'm almost out! I definitely recommend this product for anyone who has dry or frizzy hair. —Sylina Garcia
Get it from Amazon for $16.
LavendyStudios is a small biz run by a mother and daughter and based in Istanbul, Turkey. They make handmade scrunchies and hair accessories.
Get a two-pack from LavendyStudios on Etsy for $10.16 (also available in singles and larger packs).
Promising review: "I constantly struggle with very brittle, frizzy, and dry ends and this shampoo definitely made my hair more manageable and even my ends stayed hydrated, which is no small feat, as I live in the middle of the desert. I apply some oil as the day goes by, but absolutely noticed a big improvement." —Nash H
Get it from Amazon for $24.99.
I use this after showers and it always makes my hair easy to comb. It also makes my ends look nice! It's so lightweight that it pretty much vanishes as soon as I put it in my hair, so my hair isn't oily and there's no residue left behind (love that). It also has a light citrus scent that's so lovely you'll be sad when it disappears.
This is free of parabens and mineral oil. It's also vegan, cruelty-free, and comes in recyclable packaging.
Promising review: "I have very fine, dry, and damaged hair from years of bleaching and dyeing. I’m trying to go natural so I've been looking for anything to help soften and prevent breakage. I usually hate hair oils, and feel they make my hair sticky or greasy even only using a few drops. With this, I never have any issues! I use two drops when my hair is damp and spread it through, then one more drop mostly on the ends after styling. My hair looks glossy and is super soft. Never a greasy residue! Very lightweight, and I love the scent. Really can’t recommend it enough for fine hair. It seems like you can never use too much!" —tempestrune
Get it from Sephora for $18.
Use this once a week for a deep clean. This is sulfate- and cruelty-free.
Promising review: "One thing I've always appreciated about OGX is that their products work for every hair type. I have mostly 4b/4c hair, and it worked great. My scalp felt clean, I could feel it breathe. The shampoo didn't dry my hair out, which is usually what happens with clarifying shampoo. My hair did get tangled, but that's where the conditioner comes in. As soon as I apply the conditioner, the tangles were gone and I could easily run my fingers through my hair. So if you're looking for a decent clarifying shampoo and conditioner that's cheap, invest in this. I recommend moisturizing your hair after this, maybe even doing a deep condition if you have time." —RegalRoyal
Get it from Amazon for $8.99.
Act + Acre is a small biz committed to nurturing the foundation of healthy hair — the scalp! Their products are made to restore cleaner and stronger hair. Plus, their packaging is recyclable, environmentally friendly and chemical-free.
Promising review: "Been using for nearly a month and already see the benefits to my scalp health. When extra oil seeps from scalp to hair, it doesn't hurt, my hair seems to like it as much as my scalp. The ingredients are so clean and the smell is subtle but pleasant. All around pleased and can't wait to try more from this line." —Lucy
Get it from Act + Acre and Amazon for $42.
Promising review: "Received this product as a sample and fell in love after the first use. Bought the full size soon after. My thin, super curly hair likes this product best as a leave-in treatment. After washing, I simply apply a pea-sized amount to my still damp ends. My hair drinks this up and looks so healthy and shiny. Received so many compliments on my hair after I started using this hair butter." —Tania
Read our full Aquis Microfiber Hair Towel review for more deets!
Promising review: "This towel is amazing! I have thick, long hair that takes forever to blow-dry. This towel removes so much moisture from my hair in such a short amount of time! Within about five minutes of wrapping my hair up, I can remove the towel, use a spray-in conditioner, and be on my way without having to worry about my hair leaving wet spots on my shirt! I love this so much I've been reluctant to bring it with me anyone for fear of losing it. Seriously, I love this!" —Stephanie M Garcia
Get it from Amazon for $20.99 (available in two sizes and seven colors).
T-Roots is a Black-owned small biz designed to help people celebrate their natural hair and beauty.
Promising review: "Since I first started using Butter Curls, I fell in love with the product. My hair used to be very dry and frizzy. Now my hair smells so good and my curls are perfect, moisturized and shiny. I always get compliments! Will definitely continue to purchase this product and recommend to anyone who asks what I use for my curls." —Gloria
Get it from T-Roots Beauty for $18.
Reviewers note that you only need a pea-sized amount on your ends (rub the residue oil over the rest of your hair) and the 5-ounce bottle lasts a year or longer!
Promising review: "Best hair oil ever. I have very dry damaged hair because of bleaching. I put the oil on the ends of my hair before shampooing, after shampoo, and before blow-drying. It make my hair so soft and smooth. No frizzy, no greasy, and no split ends either. I don't even have to straighten my hair like I always do, because it's already so smooth and shiny." —queenie1110
Get it from Sephora for $28+ (available in two sizes).
This product is vegan and paraben-free.
Promising review: "I found this shampoo and conditioner by chance in a store and love, love, love it! I have noticed that my split ends have decreased since using it. So happy that I stumbled up this brand." —Danielle D
Get it from Amazon for $6.97.
Promising review: "After an intense bleach session, my hair felt quite damaged. There was some breakage and the ends were very dry. I most definitely could NOT run my fingers through my hair and was in dire need of a deep conditioning treatment. I can see how this can be heavy if too much is applied, but it was exactly what I needed because my hair was THAT dry. My hair already felt smoother and...I was actually able to run my fingers through my hair! The next morning, the state of my hair was maintained, not greasy, and the ends weren't looking/feeling like a broom. I am seriously amazed at how well this stuff works. The difference was instantaneous." —K
Get it from Amazon for $5.69.
Promising review: "The ends of my hair were brittle after coloring and this did the trick for helping to moisturize my parched tresses. A little goes a long way and it's not too expensive, considering the size of the tub. It also smells so good and your hair will feel softer after the first treatment." —jajag
Get it from Sephora for $28.
Bread Beauty Supply is a Black woman-owned small biz that was founded by Maeva Heim in 2020.
My colleague Kayla Boyd raves about this! Here's what she has to say:
"I recently started using Bread products and I really love how lightweight and easy they are to use. Since I have mixed textured hair that's been frequently dyed, it tends to get very dry. After using this deep conditioner my hair felt so much better and softer. In addition to that, the smell is A-MA-ZING. Definitely one of my new favorite wash day products."
Promising review: "LOVE this product! My hair is very dry and frizzy but this product made my hair so much more manageable and soft. I will definitely be getting more once I’m out!" —Nivedhitha
Get it from Sephora or Bread Beauty Supply for $28.
Promising review: "I love the smell! It’s not too strong and not too faint. I love the cool tingling feeling my scalp gets when I apply this and leave it in for about 10 minutes before rinsing out. When I rinse it out with cool water, my scalp feels soothed and fresh. I have noticed an improvement in my scalp; it is less dry and itchy. I barely see any dandruff and my hair is thicker and has more volume." —Rashana
Reviewers note that it works best on damp hair right out of the shower.
Promising review: "Wow this product is incredible. Honestly my hair has been transformed. I used it after washing, drying, and styling. My hair usually is dry and frizzy after styling but what can you do? USE THIS PRODUCT, that's what you can do. Immediately after use, my hair looked fantastic and the smell is great. The oil is thick, good quality, and the color I was expecting. The packaging doesn't appear fake/in a different language and the seals were unbroken. If you have dry hair, I would try this product — it is moisturizing and produces a nice shine without being heavy or greasy on the hair." —Amzie
Get it from Amazon for $44.
Promising review: "Total game changer + new holy grail. I have some kind of dermatitis/dandruff that I'm don't care about enough to go to the dermatologist for. This is a TOTAL game changer. My favorite aspect is definitely how good the peppermint feels while I let it sit. It's a close tie with the actual product performance, my scalp probably hasn't felt this clean or light since I was a kid. I didn't expect to see any changes, but it's actually made my roots look healthier too. The texture is also really good, it's thick enough that it stays where you put it without dripping, but thin enough that you can easily work it into the area. I do wish more product came in the tube, or there was a value size option. I love that the tube is metal (and not plastic!!) but it does make it harder to squeeze out the last bit of the product. I will absolutely be repurchasing this regularly, and keeping an eye out for a bigger tube." —Amelia
Get it from Act + Acre and Amazon for $32.
Promising review: Can't live without this hair product — doesn't weigh your hair down, makes hair super soft, and can let your hair air-dry or blow-dry out; either way, it has the same great smoothing effect without any oiliness or weight. SMELLS AMAZING! People always comment on the smell of my hair even after it is dry. You won’t regret the purchase. Tip: spray in hands first then work into hair. You will save a lot of product this way." —Michelle R. Heil
Get it from Amazon for $18.50+ (available in two sizes).
The Shea Shack is a Black women-owned small biz that focuses on natural beauty regimens and makes homemade body, haircare and skincare products.
Get it from The Shea Shack for $8.75 (available in three types).
Alikay Naturals is a Black woman-owned biz that uses Caribbean-inspired ingredients to create not only natural hair products, but vulva care products, baby products, candles, and more.
Promising review: "This leave-in smells amazing and feels cooling and pleasant on the scalp. I'm going natural with my hair, and it's been a difficult journey so far, but I am very pleased with the effect of this product. My curls are defined, moisturized, soft, and my scalp feels much better than it has in a while. It's a large bottle and it doesn't take much to distribute throughout my hair, so I feel like the bottle will last for a long time, which makes it a much better value, and I love that the ingredients are very natural." —Lynn M
Get it from Amazon for $19.87.
Reviews have been edited for length and/or clarity.