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    Just 29 K-Beauty Products You'll Probably Wish You'd Known About Sooner

    It's about to be a new you, with dewy, glowing skin and more blush than you know what to do with.

    1. Son & Park Beauty Water is super versatile. This cleansing water tones, mildly exfoliates with willow bark and papaya, cleans away grime, refreshes and soothes with lavender and rosewater, and resets the skin's natural pH level. You'll see brighter skin, smoother texture, and easier absorption of other skincare. What a ~beauty~ indeed.

    the bottle with BuzzFeed writer giving a thumbs up

    2. Krave Beauty Matcha Hemp Cleanser gives you a super clean face without the super tight feel. In fact, cleansers that make your skin feel "squeaky clean" are often stripping away natural oils on your skin! This one's gentle gel-based formula leaves your skin feeling hydrated and silky.

    cleanser on top of matcha powder

    3. CLIO Pro Eye Shadow Palette is just perfect for all your spring looks as the flowers start blooming again! It has matte, shimmer, and glitter finishes so you have everything you need in one palette. Plus, the glitters include pearls for high-intensity luster!

    a chart naming all the shades inside the palette

    4. COSRX Snail Mucin Essence moisturizes and enhances your skin's natural glow. The idea of anything slimy on your face may creep you out but snail mucin is actually a miracle ingredient in the K-beauty world because of its abilities to prevent and repair damage, hyperpigmentation, dryness, and acne until your skin's elasticity is at its best!

    the bottle with swatch of the liquid texture on hand

    5. Laneige x To All The Boys Meet Cute Set features two lip sleeping masks so you can wake up to pucker-ready lips and show off to your very own Peter Kavinsky. If your lips have been feeling flaky and dry this winter, pick up this adorable set!

    model putting on the lip sleeping mask on her lips

    6. Glow Recipe Avocado Retinol Sleeping Mask acts as a savior for the drier days. Avocado may taste delicious in guacamole but it's also a dream ingredient for dry skin! The retinol helps increase skin cell turnover to improve skin texture, fine lines and wrinkles, and decrease pores. You'll be a real life sleeping beauty.

    the avocado sleeping mask in a mini and full size

    7. Meebak Cica Gel to Foam Cleanser cleanses gently and mildly for hydrated, super soft, and comfortable skin (yes, such a cleanser exists). It uses the soothing ingredient cica to clear pores, boost collagen, prevent blackheads and whiteheads, and support your skin's natural pH level without leaving it stripped. If your skin doesn't feel soft and bouncy after this, I'll change my name 😌.

    8. colorgram: TOK's Rosy Tone Up Cream makes a good choice if you've watched True Beauty and are longing for your own transformation. Lim Ju Kyung uses this to help cover up blemished red skin and so can you. It evens out skin tone and provides a smooth canvas for makeup but you can also wear it alone for a natural, dewy glow. Hello, angelic skin!

    9. Birch Milk Refining Toner both exfoliates and hydrates without feeling harsh like most exfoliant toners do. That's because it only contains a 1% concentration of acids, making it gentle enough for daily use. It's great for people who are guilty of not regularly exfoliating (*cough* me). Ingredients like squalane, birch juice, and marshmallow root help hydrate!

    writer holding the toner

    10. Dear Dahlia Petal Touch Plumping Lip Velour uniquely uses a dahlia flower–infused formula to plump and cool lips while giving a lush stain that's ~petal light~ and long-lasting. With its soft velvet finish and pretty shades, I'm honestly obsessed. Help.

    11. SKINFOOD Peach Cotton Finish Powder uses peach and Japanese saké (yep!) to set makeup, absorb oil and sweat, and deliver a matte finish that's silky, not dry. Those same extracts also soothe troubled skin, prevent dryness, and promote skin elasticity, making it perfect for acne-prone types. The sweet peach scent is great too. Show me another powder like this one!

    the powder containers

    12. Peripera Sunshine Cheek Blush cheers up your face and your mood! Just one swipe of this highly-pigmented beauty gives off amazing color, bringing your whole look together. And the phrase inside the blush, "It's okay, you already shine," gives you the affirmation you didn't know you needed 🥺.

    13. Whal Myung Skin Elixir simplifies three steps into one and helps your skin stay clear, moisturized, and glowing all day long. It's a toner-serum-oil that's great if you're lazy like me and a 10-step K-beauty regimen makes you want to scream. Why go for three different products that'll just clutter your vanity when you can just use one?

    the bottle

    14. colorgram: TOK's Tint Lacquer lets you show off soft refreshed lips with a hint of red! Sometimes, just adding a splash of tint can instantly help you look more awake! It looks like Lim Ju-kyung knows it too because this is her go-to tint in True Beauty — she specifically uses shade "Heart Tok" throughout the series!

    15. Thank You Farmer Light Sun Essence offers a semi-matte finish that makes skin look glowy, not greasy. A good choice if you struggle trying to find a sunscreen that doesn't look oily AND make you look like a ghost (not a great combo 🥴). To top it off, it leaves no white cast and its light formula absorbs easily. I mean, it's literally in the name!

    16. The Crème Shop's Hyperglow Oil, made with hyaluronic acid and rose oil, boosts your skin's glow, moisture, and collagen. If silky was a product, it would be this oil — that's how light and smooth it feels. It makes your skin feel like you put a smoothening effect over it!

    the bottle with swatch of the oil on hand

    17. Banila Co Jolly Mattang Glow Tint nourishes with manuka honey water, apricot seed oil, and olive oil, and tints completely, leaving you with the juiciest color and glow to your lips. It's basically a lip stain and lip gloss in one and the best part? It's not sticky at all!

    18. colorgram: TOK's Multi Cube Palette takes you back to your high school days with its innocent pretty shades (this is after your emo phase, of course). It's great for everyday no-makeup looks while highlighting your eyes with a dash of glitter!

    19. COSRX Blackhead Power Liquid literally helps clear up stubborn blackheads and clogged pores around your nose and cheeks and helps control oil. Goodbye congested pores!

    20. Oat So Simple Water Cream makes a great starter if you freak out over heavy moisturizers because you think it'll just make your skin greasy (aka me). Skipping moisturizer is actually the reason your face feels oilier — it's dehydrated and produces more oil to compensate! Your skin needs hydration so if thick moisturizers scare you, this one is super lightweight and even cooling!

    BuzzFeed writer holding the moisturizer jar open showing the cream

    21. Peach & Lily Glass Skin Refining Serum — if you've ever watched K-dramas and wondered how the actresses have such clear, luminous skin, the effect is called "glass skin" in Korea and you can achieve it with this serum, which helps give you that glassy, poreless, translucent-looking skin!

    the product in water

    22. Acwell Licorice Cleansing Toner lets you achieve the much-coveted "honey skin" — also a trend in Korea along with "glass-skin." Honey skin is skin that's luminous, dewy, and smooth. This toner provides an extra level of cleansing while hydrating to restore natural barriers. It brightens with peony, licorice water, and green tea and helps drastically reduce hyperpigmentation. We stan licorice now!

    the bottle

    23. Ryoe Herbal Shampoo and Conditioner Set stimulates hair growth and improves the scalp with biota seed and red ginseng. It's formulated specifically for hair loss and weak hair so it promotes elasticity, and penetrates roots to thicken hair from the source. You get a healthy scalp and pretty hair!

    the set of two

    24. Missha Sun Milk Essence enhances skin tone and has a light texture more like an essence than a thick lotion (perf for makeup). If you, like everyone, hate the oiliness and white cast sunscreens usually leave behind, this one has none of that. It's packed with flower extracts like camellia and lotus and leaves a lovely dewy finish while boasting SPF 50. A star, this one!

    the sunscreen

    25. Glow Recipe Watermelon + AHA Sleeping Mask is a cult fave for a reason! The bouncy gel texture helps hydrate overnight and exfoliates with AHAs and watermelon, allowing you to wake up to a supple face! It also refines pores, prevents dryness, and boosts your glow, leaving your skin soothed and smoothed. I'm already making heart eyes.

    picture of the sleeping mask and facial roller

    26. MacQueen Air Kiss Lipstick gives pretty, non-drying but still matte color that stays on and stays super smooth (no flakes or cracks!). The weightless formula gives a soft blurring effect instead for a pretty pout.

    27. Neogen Bio-Peel Chemical Exfoliator helps fade scars, clears clogged pores, and reveals a bright, clean layer of skin with double-sided pads and powerful ingredients like glycolic acid (amazing for hyperpigmentation) and vitamin C. It's a physical and chemical exfoliator in one! And you can actually see all the dirt coming off on the pad. I’m sold.

    the green tea pads

    28. Banila Co Cleansing Balm is the star of all oil cleansers! It starts off as a sherbet-like balm and transforms into a silky oil for the first step of your double-cleansing routine. It gently melts makeup while brightening with vitamin C-rich acerola fruit. Double-cleansing does wonders for properly cleaning and brightening skin!

    29. Holy Snail Shark Sauce takes skincare back to the basics. This moisturizer's stand-out ingredient is niacinamide, which is key to helping you fight hyperpigmentation, brighten, and fade those pesky dark spots. (Also no worries, this is shark-free).

    a picture of the product on top of seashells and rocks

    Your skin after all of these:

    Need more for your skin? Check out Korean skincare products you need to know, cheap skincare products that are even better than luxury brands, products for an even skin tone or to deal with acne scars, or check out all of our beauty content for even more great stuff for your hair, skin, and more.