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    26 Beauty Products You Might Not Know You've Been Missing Out On

    Your new beauty obsession is just a click away...

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. An autumnal palette perfect for topping off your fall look with its earthy tones. There's everything from rich matte to shimmer finishes to bring your look down to natural or up to super glam.

    BH Cosmetics

    Promising review: "The colors are amazing and they last forever! They are extremely pigmented and I love the matte and glitter combos!" —Danielle

    Get it from BH Cosmetics for $18.

    2. A reusable exfoliating Japanese towel to upgrade your shower experience and truly take care of your skin! These really scrub that dead skin off your bod, help with skin conditions like eczema and keratosis pilaris, and unveil clean, super soft skin. Reviewers love how it's easy to reach your back with this too!

    You can use this daily or weekly depending on how you feel about its abrasiveness.

    Promising review: "This is a holy grail to my sensitive skin and germaphobic personality! It does take time to get used to due to its rough feel, but once you start to use it daily, it's hard to use anything else! Nothing else gives me such a clean feeling on my skin during my showers. I use to have very bad skin conditions all over my body: eczema, body acne, dry patches, and dark spots. This helped clear basically everything, and now I'm more confident in showing my skin in public than I have ever been. It soaks up very nicely, and you can feel all of the dirt that's on your skin from day-to-day activities getting scrubbed off. The long length is great for reaching in hard to reach spots, such as your back. Since it's extremely rough, I would advise against using it on your face." —Jay G.

    Get a three-pack from Amazon for $14+ (available in five colors).

    3. A soft silicone brush that'll really get into your pores and deeply cleanse, massage, and exfoliate without irritating. It foams up nicely and the cute funny jellyfish shape will make your routine even more fun!


    After each use, just separate the brush and the sponge from inside and dry.

    Promising review: "I was looking for a soft scrubbie for my face and when I saw this cute little guy, I knew it'd be perfect — and it is! The top is scrubby but not too abrasive, so I can scrub pretty hard without it scratching the bejeezus out of my face. There is a sponge inside that fills up with whatever soap I'm using so I don't have to worry about running dry. I use a stick cleanser, rub it on my face, scrub away with this thing, and rinse it out under the water. The inside sponge is removable so if you don't like it for some reason, you can just take it out. I bought this thing months ago and it is still in perfect condition with daily use and its adorable little face is still intact. I mean, just look at it. How could anyone not want it in their life immediately?" —TF

    Get it from Amazon for $5.55.

    4. A gorgeous green créme nail polish for getting you in the mood for cozy fall nights and that "sipping hot chocolate by the fireplace" mood. It's a one-step polish (meaning you don't need a base coat or topcoat) and has Argan oil, pro vitamin B5, and vitamin C for stronger nails!


    This is cruelty-free and vegan.

    Get it from Orly for $9.99.

    5. A dewy luminous base cream when it's too much to put on foundation everyday. This gives your skin a quick pick-me-up that evens your complexion, moisturizes, and offers a glow so even when you're not wearing makeup, you still look bright and fresh!


    Promising review: "Glides on with ease over foundation. Gives a youthful, dewy glow! Feels lovely and I got so many compliments on my skin! I will be buying this again absolutely." —Mare Secrist

    Get it from Amazon for $19.89.

    6. An epilator to remove both thick and fine hair at the root so you can go for several weeks without reaching for a razor. It has massage rollers and two speed settings for customizable comfort!

    Promising review: "It hurts but it works :) I haven't shaved my legs in months and used to have to every three to four days. I've seen the best results on my armpits; I used to shave them every other day but since I epilated two weeks ago, I've seen no hair growth and no hair shadow. Way more convenient than waxing, too, because you can target individual shorter hairs as they grow in rather than waiting for everything to grow back a certain length. Also IDK if this is true, but my grandma told me that after she used an epilator for five-ish years she pretty much stopped growing hair. It also hurts less every time you do it, so don't get discouraged by the very painful first session." —k3upikachu

    Get it from Amazon for $39.99.

    7. A Peripera Ink Tint Serum that's super lightweight and won't dry out your lips because of its blend of hyaluronic acid and ceramides (those hydrate!). It gives a long-lasting petal-like bloom of color that's velvety, weightless, and bold. Even when it fades, it'll leave a pretty stain.


    Promising review: "This has the consistency of a liquid lipstick with a glossy finish. Not too sticky, not too drying. Once I apply a full coat, I leave it on while I apply the rest of my makeup. Once I'm finished, I wipe my lips with a clean tissue and I'm left with a perfectly stained lip. I then apply a coat of clear lip gloss so my lips don't dry out. The stain LASTS forever. I purchased this with the intention of staining my lips rather than a bold full coverage look. It stains my lips pinkish-red, making them look 'alive' and juicy. This staining power is strong. The only product that I've tried that lasts even longer is their Ink Velvet line."K

    Get it from Amazon for $9.99 (available in five colors).

    8. A pumpkin spice face mask to tighten pores, and reduce breakouts while you're having your pumpkin spice latte and watching the leaves fall from your window. It uses pumpkin seed, kaolin clay, and antioxidants to nourish and extract pollutants. How spice-tacular!

    Pumpkin and Spice

    Promising review: "Love this mask! I have bought a bunch in the past from different companies and this one is by far the best. It has really helped my pores. I have horrible blackheads and this has really unclogged them and made my pores smaller. Will definitely be ordering again." —Tracy

    Get it from Pumpkin and Spice for $39.

    9. An Egg Mellow Cream that works overtime as a six-in-one — it's a firming cream, serum, priming moisturizer, neck cream, eye cream, and sleeping mask! What all this means is that your skin will be bouncy, resilient, and well-moisturized. It's so egg-cellent, you won't look at another moisturizer again.

    the Egg Mellow line
    Too Cool For School / Via

    This unique hybrid moisturizer uses a strong blend of ingredients like egg white and yolk, collagen, ceramides, and niacinamide to boost, strengthen, and brighten your skin. When I'm not using a sleeping mask, this is what I'm slathering on — I just love how luscious it feels and how good my skin feels after! It helps smooth my skin texture, keeps it moisturized, and makes it feel bright and healthy.

    Get it from Soko Glam for $36.

    10. A light-coverage skin tint from Ilia – it's truly a superhero product for your skin. Fusing skincare, makeup, and sun protection, it uses hyaluronic acid and niacinamide to even tone, soften imperfections, and plump skin, topping it off with a weightless, dewy finish, light coverage, and SPF 40. Perf for every day!


    This is silicone-free, fragrance-free, oil-free, non-comedogenic, and safe for sensitive skin. To use, dispense a quarter of a dropper into your hand and apply like a serum. Note that on application, the shade may appear lighter but after 30–60 seconds, it'll adjust to its true color. Because it's silicone-free, natural separation may occur. This is normal and it'll be fixed when applied to skin. Plus, you can recycle the bottle! Learn how to here.

    Promising review: "Makes my skin look naturally luminous. I love that this product has SPF 40. It is a natural and clean formula that leaves my skin feeling hydrated, plump, fresh, and glowing. I feel like it is making my skin better, not just looking better. It is so gentle, no irritation at all, and it doesn't have a heavy fragrance. My skin looks dewy and radiant. It applies very easily and a little goes a long way. I feel like but is well worth the price, and I may have to purchase this again. I am extremely pleased." —Jessica

    Get it from Ilia for $46 (available in 18 shades).

    11. A banana powder because not only does it set your makeup and brighten, but it also helps eliminate dark circles and blurs for a soft airbrushed and matte effect to your makeup. It's made with camellia flower and has a yummy banana scent you'll find very a-peeling indeed!

    The powder
    The Creme Shop

    I love using this to set my makeup because there's never any cakiness — it makes my makeup look fresh and bright so it doesn't oxidize or fade. The airbrushed effect is everything. There's a lot in the container so you don't have to worry about running out anytime soon.

    This is vegan, cruelty-free, paraben-free, and allergen-free.

    Get it from The Crème Shop for $14.

    12. A thickening shampoo for fine and thin hair. It uses organic coconut water and mimosa flower for lightweight body and volume, and you can physically feel the thickness of your hair after using this!

    the bottle
    Love Beauty and Planet

    I know because I've used it! It makes my hair feel fuller, more voluminous, and clean too. The scent is light and lovely and I love the price.

    This is sulfate-free, paraben-free, cruelty-free, and vegan.

    Promising review: "I would give 6 stars if it were possible. I have fine hair. This shampoo leaves my hair light and clean. It doesn't dry it out, and it doesn't weigh it down. It smells great, a little like coconut with a hint of citrus, not cloying or perfume-y. And surprisingly, my wet hair is a bit easier to run the comb through than with my other shampoos. For years I've used a terrific salon product, quite expensive, but with COVID it became unavailable so I figured I'd try something new. Like my salon shampoo, this one is concentrated so you don't need to use much. Even the container is well made with a sturdy cap and a chunky container that is less likely to topple from a shower caddy. And I appreciate the environmentally friendly features. Most of all, though, I'm really happy with what it does to my hair." —Sam

    Get it from Amazon for $6.98.

    13. An inexpensive but effective Etude House lash serum to nourish for healthier and stronger lashes! Plus, applying this along your eye line helps soothe your delicate eye area from heavy makeup and liner as well.

    the serum

    Promising review: "I've noticed new lash growth after using this for about two weeks! My existing lashes look dark and healthy. Panthenol is a great ingredient since it coats the lash shaft and keeps it sealed to outside factors. It also helps strengthen to lashes to prevent them from shedding prematurely. It's great for hair, too! I have VERY sensitive skin. No styes or anything on my lash line! I love Etude House, and am glad to find another product of theirs that I really love!" —Anna S.

    Get it from Amazon for $6.36.

    14. A derma roller to transform your skin and wake up a new person. This micro-needling treatment is painless and weekly use helps diminish wrinkles, large pores, and dark circles, smoothing to reveal vibrant skin. With professional sessions costing hundreds of dollars, this alternative is both effective and affordable!

    reviewer's skin red and bumpy in before picture, then smoother, calmer, and with diminished pimples in second picture after using product

    Add a hydrating serum to serve as a primer over your skin as you derma roll. The derma-rolling will allow the serum to sink into your skin even deeper, allowing you to reap its benefits. Make sure you learn how to derma-roll properly before going at it!

    Promising review: "My derma roller arrived very quickly and was packaged to perfection. I've only used it less than a week and can already see a difference in my skin. I primarily purchased this to help my hyperpigmentation serums sink into my skin deeper, which it's totally doing! My dark spots have already started to lighten with only three uses (I use the roller every other day). I was worried about the pain this would cause, but it's really not that bad — kind of just feels like a sunburn for a couple of minutes afterwards, but my serums help to soothe it quickly. If you're on the fence about purchasing this...just do it! You won't regret it." —lmarvin

    Get it from Amazon for $18.97.

    15. A killer Fenty highlighter that creates a silky and iridescent cream-to-powder glow on the cheeks (and eyes, collarbones, and anywhere else you want to gleam and glimmer). The shades range from subtle daytime shimmer to experimental ice blue and eye-blinding shine so take your pick!

    Fenty Beauty

    Promising review: "I am a shimmering pink princess with this highlighter. I have swatched it all over my chest, shoulders, and cheeks. I have lost my mind over the Fenty highlighters. I put them on even when I don't leave my house 'cause I love them that much. I just feel beautiful with it on. Folks looking at me like I lost my mind cause I'm at home with a full face of makeup on and not even going anywhere. My kids are just shaking their heads cause I'm crazy about this product. Oh, and don't ask to borrow it cause the answer is no! My only problem with these highlighters is I can't decide which one to wear."Jazzy Red

    Get it from Fenty Beauty for $36 (available in nine shades and as solos or duos).

    16. And a Fenty body luminizer to give you that sun-soaked island glow all year long — even if you've never even been to an island! Your body gets a lovely glistening sheen; basically, this is highlighter but for your bod!

    model soaked in the luminizer and glowing
    Fenty Beauty

    Promising review: "I bought this in June or July and I love that I picked this one. It smells great, keeps your skin soft, stays on until you shower, and glows so beautifully!! I'm going to be purchasing the other ones!" —BunnyGlow

    Get it from Fenty Beauty for $59 (available in three shades)

    17. A facial hair trimmer that'll gently remove those little hairs on your chin, upper lip, jaw, cheeks, and neck! It follows the natural contours of your face so there's no pulling. I've been using this for years and have never gotten any cuts or irritation from it. Plus, it's small enough to throw in your bag.,

    Promising review: "Bought this to replace a similar trimmer that had stopped working. So glad I bought this. It works a million times better than any other trimmer I have ever bought. The blades are so sharp, yet remove hair painlessly. I use this to groom the hairs outside my nose and my upper lip hair. Gets the hairs all the way to the skin. For the price you will not be disappointed! I’ve paid the same price for real crappy ones that don’t work half as good as this, or are cheaply made. This is a great, solid, well-made product that works exactly as described." —jmama3

    Get it from Amazon for $19.99.

    18. A cream-gel Glossier Cloud Paint blush for the tinting your skin with a pretty flush of color that's sheer, blendable, and buildable. It's made with collagen and retains a high amount of water so it visibly plumps and hydrates your skin with a dose of moisture!

    Glossier, Nusrat Sultana / BuzzFeed

    That's me above, wearing Cloud Paint in Dawn! Reviewers note that you only need a little bit, as it goes a long way, which is great because it means the tube will last you a long time. It's so seamless and hydrating that it almost feels like a moisturizer. It's also hypoallergenic, dermatologist-tested, paraben-free, fragrance-free, and cruelty-free.

    And check out our full review of Glossier Cloud Paint here!

    Promising review: "Literally incredible. Cloud Paint makes me instantly look alive. So easy to put on. I didn't realize how lifeless I looked before I put it on. It doesn't get better than this. Seamless, intriguing, and lasts forever. I am in love." —J

    Get it from Glossier for $18 (available in six shades).

    19. A Kaja heart-shaped lip gloss stick because it'll give you the supplest lips with nourishing argan and plum seed oils and a rich formula that basically melts on your lips for shine and color. The fun heart-shaped applicator fits right in your Cupid's bow too — pucker up!


    This is cruelty-free and vegan.

    Promising review: "I love how moisturizing this product is! I’ve bought three of these and will absolutely continue to purchase them. It is right between a lip balm and lipstick where it provides more pigment than a tinted lip balm, but is not as in your face as a lipstick. It’s also very moisturizing when you apply, and after it wears off it leaves an even, light lip stain so you still have some natural-looking softer color left on your lips. Hunny Bun is a great your-lips-but-better color." —jessicacwang

    Get it from Sephora for $17 (available in nine shades and two finishes).

    20. The BuzzFeed x Birchbox Splurge-worthy Box for dreamy, luxe products for your skin and hair you'll love using during your much-needed me time! The contents are valued at over $200 so you'll be getting it at less than half the price.

    the products in the box

    The box includes:

    Smashbox Cosmetics Photo Finish Foundation Primer

    First Aid Beauty Arnica Relief & Rescue Mask

    Saturday Skin Pretty Pop Probiotic Power Whipped Cream

    Glamsquad The Untamed Texturizing Finishing Spray

    Kevyn Aucoin The Precision Liquid Liner

    Bumble and bumble Hairdresser’s Invisible Oil Primer

    Glamglow Bubblesheet Oxygenating Deep Cleanse Mask

    Amika Soulfood Nourishing Mask

    ColourPop Cosmetics Lippie Stix in Love Life

    Get it from Birchbox for $62 (and take an extra $10 off with our exclusive discount code BUZZFEED at checkout!).

    21. A brow gel + pencil to shape and fill your brows easily and lock in the look all day. Use the pencil to shape or the brow gel to just fill them in, or do both for the boldest brows! Reviewers love how natural it looks and say it's perfect for beginners.

    The Lip Bar

    The gel will also set your brows and keep them in place.

    The Lip Bar is a small Black-owned vegan brand dedicated to changing the beauty landscape's lack of inclusion, use of excessive chemicals, and focusing on beauty that doesn't compromise health.

    Promising review: "I threw out my expensive brow pomade after using this. This glides on and is so easy to use. My brows look great in just about a minute. And the color recommendation was spot on." —Brittany

    Get it from The Lip Bar for $14 or from Target for $13.99 (available in three shades).

    22. This combo pack of Dermal sheet masks that'll plump and hydrate your skin with vitamin E and collagen. They target different concerns so you can choose whichever one your skin needs that day, kick back, and let the mask do its work. *Cue happy dance.*,

    I use these and absolutely love how refreshed and healthy my skin feels afterward. It also doesn't feel thirsty or starved for nutrients after, and my skin naturally looks brighter and dewier.

    Promising review: "These sheet masks are legit. I use one every night, it has been week one and my skin has never looked better! I haven’t had the confidence to step out without foundation in a while. After using these sheet masks consistently, I actually want to go out without foundation. My skin feels smooth, it looks soft, clear, bright, and glows! Not only does it work on me but my mom has been using them with me and there has been obvious improvement in her skin texture. After washing my face at night, I slap one of these babies on for 30 minutes and remove the sheet. Massage the extra essence into my skin and neck and I wake up with dewy, soft, supple, and glowing skin. My skin stays moisturized all day. I can’t live without these now. The price is so worth it for the results." —Amy

    Get it from Amazon for $9.99 (available in four amounts).

    23. A Cosrx Snail Mucin Power Essence because it works with 96% snail mucin for intense repair and hydration that's still gentle. It's packed with replenishing nutrients that help prevent and repair damage, hyperpigmentation, dryness, and acne until your skin's elasticity and glow is at its best. Sometimes I have nightmares they'll stop selling this 😳.,

    Snail mucin is a star ingredient for fading acne scars and hyperpigmentation. It's also super hydrating, which is important for your skin barrier. And the extreme hydrating benefits are a plus. This is fragrance-free and great for all skin types.

    Promising review: "This product is amazing! When I use it on a regular basis, my skin is healthy, clear, and smooth. In my experience, it’s helped with acne breakouts and hyperpigmentation scars. To me it’s a must try." —Marie

    Get it from Amazon for $14.40.

    24. A hyaluronic acid serum that's super cheap but super effective. All you need is a few drops so it lasts you a while, and the vegan formula helps prevent excess oil production, add hydration, and boost brightness — for less than $7!

    the clear bottle / Via @deciem

    Promising review: "So affordable with great results. I’ve used it every day and night after washing my face for the past month and I’ve seen a great difference in how hydrated my skin is. Worth every penny!" —reedlapage

    Get it from Sephora for $6.80 (available in two sizes) or from Amazon for $20.90 (in size large).

    25. A body brush to gently massage, exfoliate, and improve blood circulation. It has rounded nodules and can be used in both wet and dry brushing. Reviewers say it helps for cellulite, dry skin, and stretch marks! Plus, it's durable so it'll last you.

    the brush

    Promising review: "Great exfoliator. I had itchy skin and realized it was from dry skin that needed to be exfoliated. This did the trick! My skin feels so smooth and I'm not having to resist scratching in public like some dirty bird any more lol. Love this product. And it's lasting. Others have said it is flimsy or that bristles come out easily, that has NOT been my experience at all. I am not gentle with mine at all and all my my brush is still intact and as strong as ever. I'm happy with my purchase." —Lateisha

    Get it from Amazon for $9.99.

    26. A Vivienne Sabó French Mascara because it's a cult fave for adding dramatic volume and length to your lashes. I don't know about you but I'm all about the drama.

    Reviewer's before/after pic using the mascara. The after pic shows longer, fuller-looking lashes.

    Promising review: "This is the best mascara I've ever owned and I've tried everything. It makes my lashes so long that people think I have falsies. It does not clump, does not crumble and flake, stays on all day, and comes off super easy when I use my makeup remover. The brush is plastic too which I love and usually this mascara lasts me for six months without drying out." —Stasy

    Get it from Amazon for $11.95 (available in two shades).

    You after you use these:

    Nickelodeon Animation Studio

    Reviews have been edited for length and/or clarity.

    Need more for your skin? Check out Korean skincare products you need to know, cheap skincare products that are even better than luxury brands, products for an even skin tone or to deal with acne scars, or check out all of our beauty content for even more great stuff for your hair, skin, and more.

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