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    30 Beauty Products That'll Totally Spoil You (Because You Deserve It Of Course)

    If your beauty products *aren't* spoiling you, then they totally aren't doing their job.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. EM Cosmetics Color Drops Serum Blush melds makeup and skincare with squalane, hyaluronic acid, sacha inchi oil (rich in fatty acids), and antioxidants that protect against environmental damage. It feels so luxurious and you get a plump, dewy glow with no glitter. It's time for dreamy spring-like skin!

    Nusrat Sultana / BuzzFeed, EM Cosmetics

    Whenever I wear this, it melts in and doesn't just stay on top so it really does look like part of my skin, which I love. Plus, a blush that's good for your skin? I'm sold!

    Promising review: "First off, the color is gorgeous! I like how easy it is to apply and how nicely it blends. It's very versatile, I use it for my eyes too, I just love it. It's lightweight and it gives you a dewy glow. Highly recommend." —Anastasia

    Get it from EM Cosmetics for $25 (available in eight shades).

    2. Dear Dahlia Petal Touch Plumping Lip Velour uniquely uses a dahlia flower-infused formula to plump and cool lips while giving a lush stain that's ~petal light~ and long-lasting. With its soft velvet finish and pretty shades, I'm honestly obsessed. Help.

    Nusrat Sultana / BuzzFeed, Dear Dahlia

    This was my first time trying a lipstick that was also a plumper and it only took a few seconds of me wearing it to decide this would be my go-to forever now. The cooling effect feels different but nice and I absolutely love how complimentary the pink shade (Hush) is — a perfect everyday lip. I love the formula too; it barely feels like I'm wearing anything but my lips don't feel dry at all.

    Dear Dahlia is an Asian woman-owned luxury vegan K-beauty brand inspired by the dahlia flower and dedicated to bringing out each woman's natural elegance, authenticity, and timeless beauty. All products use organic dahlia flower, sweet almond oil, and other skin-nourishing ingredients.

    Get it from Dear Dahlia for $29 (available in three shades).

    3. SKINFOOD Peach Cotton Powder uses peach and Japanese saké (yep!) to set makeup, absorb oil and sweat, and deliver a matte finish that's silky, not dry. Those same extracts also soothe troubled skin, prevent dryness, and promote skin elasticity, making it perfect for acne-prone types. The sweet peach scent is great too. Show me another powder like this one!

    the powder containers

    You can use this powder in different ways: before your foundation, to set your makeup, for touchups throughout the day, as a primer for eyes and lips for longer-lasting color, and even to refresh your oily bangs and scalp! For hair, just pat the powder on top of your head and around your hairline to soak up the oil.

    Promising review: "This powder is magic for oily skin. I've added this to my morning routine every day, makeup or not, because of the difference it makes. I put it on in the morning and my face is oil-free ALL DAY. I used to battle oil and shine daily with neverending breakouts. In addition to my new cleansing products, this has helped keep my skin issues under control. So glad I found this!" —Amazon Customer

    Get it from Amazon for $8.

    4. This fairytale-esque makeup brush is shaped like a rose so you can feel like a star every time you're blending foundation, blush, or powder into your skin.

    the brush

    Promising review: "I feel like a princess. I got it immediately when I saw it on Amazon. Love the rose shape and gold handle. Feels very soft to use on face, I use it for powder, setting the makeup and countering. Recommend all girls to buy." —Eric

    Get it from Amazon for $9.99.

    5. Meebak's Cica Sheet Masks use damask rose, cherry blossom, green tea, and of course, cica, to deeply hydrate, brighten, and soothe and cool damaged, irritated skin. Plus, the sheet masks themselves are silky soft and will feel so nice on your skin, you'll never want to take them off. Your skin will be left feeling like velvet!

    the sheet mask and its package

    The sheet masks are made of natural lyocell and cotton cupra, resulting in its silky soft feel.

    Meebak is a Korean woman-owned small biz with products that center around the ingredient cica, also known as centella asiatica, or tiger grass, a herbal plant that has natural healing properties and has been used for thousands of years as an herbal remedy to calm and soothe skin.

    Promising review: "Love this sheet mask! It's soaked with essence so it deeply hydrates but does not feel sticky or oily at all. My skin feels cool when I apply on my face. It has a sort of soothing effect. And what I love most is that I have sensitive skin but it didn't react at all and I didn't feel any irritation whatsoever!" —Jamie

    Get a pack of five from Meebak for $9.99.

    6. This reusable exfoliating Japanese towel upgrades your shower experience and truly takes care of your skin! These really scrub that dead skin off your bod, help with skin conditions like eczema and keratosis pilaris, and unveil clean, super soft skin. Reviewers love how it's easy to reach your back with this too!

    You can use this daily or weekly depending on how you feel about its abrasiveness.

    Promising review: "This is a holy grail to my sensitive skin and germaphobic personality! It does take time to get used to due to its rough feel, but once you start to use it daily, it's hard to use anything else! Nothing else gives me such a clean feeling on my skin during my showers. I use to have very bad skin conditions all over my body: eczema, body acne, dry patches, and dark spots. This helped clear basically everything, and now I'm more confident in showing my skin in public than I have ever been. It soaks up very nicely, and you can feel all of the dirt that's on your skin from day-to-day activities getting scrubbed off. The long length is great for reaching in hard to reach spots, such as your back. Since it's extremely rough, I would advise against using it on your face." —Jay G.

    Get a three-pack from Amazon for $11.69+ (available in five colors).

    7. Son & Park Beauty Filter Cream illuminates skin with pearl and flower extracts like rose and jasmine until it looks like you put a real-life filter on it! It'll moisturize, even and brighten skin tone, and help control sebum. It's a glowy and lightweight dream cream if you will, that ensures you look as radiant as the moon 🌙.

    Nusrat Sultana / BuzzFeed, Soko Glam

    This cream is perfect as a a base before makeup or worn alone for everyday!

    Promising review: "This cream does create a 'filter' effect, like a light iridescent shimmer that smooths out pores and just feels lustrous on your skin. A little goes a long way, and it feels wonderful under my foundation. It doesn't make my skin oily, just soft and smooth. I love this cream!" —Mary

    Get it from Soko Glam for $32.

    8. theBalm Mad Lash Voluminous Mascara gives you the flutter-worthy lashes of your dreams — water-resistant, clump-free, lengthening, and all-around dimensional. What more can you ask for?

    @thebalm / Via,

    Pro tip: Grab the travel-sized bottle! Mascara needs to be replaced about every three months so the mini one will give you *just* the right amount.

    Promising review: "This is my holy grail mascara. Every time I think 'Is there a better option out there?' and try another brand, I immediately regret it. This mascara lengthens, adds volume, and it does it all with minimal clumping. I’ve been using for this years and the formula has never flaked once. Super easy to remove, even though you’ll probably never want to." –Roshelle

    Get it from Amazon for $20.

    9. Orly's fun '70s-inspired créme nail polish lets you ring in the warmer seasons with vigor! These colors are perf for your vintage Polaroid photoshoot.

    @orly / Via, @orly / Via

    Promising review: "Love the color and it is just perfect color for spring. Different from the reddish oranges that have been around for so long! Looks great with whatever color of your outfit!" —Judy

    Get it from Orly for $9.50 (available in six shades).

    10. These lovely satin pearl silk scrunchies make your ponies look ~bomb~. Silk scrunchies are gentler than traditional hair elastics so there's less wear and tear on your delicate strands, and you won't have to deal with that annoying bend you get when you leave your hair up in a pony for a while. They hold firm and won't slip off!


    Get it from Amazon for $9.99 (available in 25 styles).

    11. Peach & Lily Overnight Star Sleeping Mask feels so luxurious on your face you'll think you're in a spa. With its antioxidant-rich ingredients like acai berry and black ginseng, regenerative properties, and dreamy balm texture that melts right into skin to nourish and make it bright and supple, you can be sure this mask'll treat your skin like the ~star~ it is🌟.

    12. Fenty Beauty Body Luminizer gives you that sun-soaked island glow all year long — even if you've never even been to an island! Your body gets a lovely glistening sheen; basically, this is highlighter but for your bod!

    model soaked in the luminizer and glowing
    Fenty Beauty

    Promising review: This is one of (if not) the most luxurious feeling body luminizer I have EVER applied to my skin. It makes me feel even sexier in my own skin. The scent it so delicious." —temtress69

    Get it from Sephora for $59 (available in three shades).

    13. Etude House's soft silicone brush really gets into your pores and deeply cleanses, massages, and exfoliates without irritating. It foams up nicely and the cute funny jellyfish shape will make your routine even more fun!


    After each use, just separate the brush and the sponge from inside and dry.

    Promising review: "I was looking for a soft scrubbie for my face and when I saw this cute little guy, I knew it'd be perfect — and it is! The top is scrubby but not too abrasive, so I can scrub pretty hard without it scratching the bejeezus out of my face. There is a sponge inside that fills up with whatever soap I'm using so I don't have to worry about running dry. I use a stick cleanser, rub it on my face, scrub away with this thing, and rinse it out under the water. The inside sponge is removable so if you don't like it for some reason, you can just take it out. I bought this thing months ago and it is still in perfect condition with daily use and its adorable little face is still intact. I mean, just look at it. How could anyone not want it in their life immediately?" —TF

    Get it from Amazon for $5.98.

    14. Skyn Iceland Cooling Daily Lotion de-stresses oily, congested skin with its calming blend of white willow bark, mint (helps reduce redness), jojoba (soothes), and Icelandic kelp (fights inflammation). Plus, that cooling sensation is just amazing.

    The lotion, which comes in a spray bottle
    @skyniceland / Via

    Promising review: "This is the best lotion I’ve ever used. It’s expensive, but if I’m ever a little flush with cash this is always the first skincare item I’ll stock up on. When I was a waitress, coming to work on early brunch shift fresh-faced was such a challenge (especially if I was up late drinking and eating fried foods the night before!). This really wakes my skin up, tightens the puffiness, and makes me feel so fresh and clean! It smells great and I love the coolness. It might be a little too heavy to use too much in your acne-prone areas, although when spread thin I’ve found the cooling effect really tones down redness. I’ve given a blob or two to friends from time to time, and they immediately go out and buy their own. A word to the wise: be careful applying this too close to the eyes, as the mintiness is quite potent and might make your eyes water." —Emily Rose Clevenger

    Get it from Amazon for $48.

    15. This body brush gently massages, exfoliate, and improve blood circulation. It has rounded nodules and can be used in both wet and dry brushing. Reviewers say it helps for cellulite, dry skin, and stretch marks! Plus, it's durable so it'll last you.

    the brush

    Promising review: "Great exfoliator. I had itchy skin and realized it was from dry skin that needed to be exfoliated. This did the trick! My skin feels so smooth and I'm not having to resist scratching in public like some dirty bird any more LOL. Love this product. And it's lasting. Others have said it is flimsy or that bristles come out easily, that has NOT been my experience at all. I am not gentle with mine at all and all my my brush is still intact and as strong as ever. I'm happy with my purchase." —Lateisha

    Get it from Amazon for $9.99.

    16. A jade roller and gua sha tool help reduce puffiness, tighten skin, and improve blood circulation so you can relax and treat yourself right at home rather than spending tons at the spa.

    the jade roller and gua sha tool

    Promising review: "It’s well made and has a decent weight to it and isn’t creaky at all. It has really cut down on the amount of product I use since it isn’t absorbed by my fingers. I’ve noticed my face is way less puffy in the morning when I use it and on evenings I like keeping it in the fridge and it’s so refreshing. It’s a good way to start my day and also to unwind at the end. I use it with serums, sheet masks and oils; this roller works well with all my skincare. I’m a bit of a jaw clencher and this really helps to relax my facial muscles. I’ve been recommending this to all my friends." —Amazon Customer

    Get it from Amazon for $23.98.

    17. Missha Sun Milk Essence enhances skin tone and has a light texture more like an essence than a thick lotion (perf for makeup). If you, like everyone, hate the oiliness and white cast sunscreens usually leave behind, this has none of that. It's packed with flower extracts like camellia and lotus and leaves a lovely dewy finish while boasting SPF 50. A star, this one!

    the sunscreen

    Shake 3-5 times before use.

    Ohlolly is POC- and woman-owned small biz based in California. It's founded by two sisters who are on a mission to curate the finest in Korean skincare and bring authentic K-beauty to the masses. They carry a lot of familiar K-beauty staples, so this is a great way to support small businesses while restocking your K-beauty faves! They're also committed to seeking out natural, plant-based products with unique ingredients that are hard to find anywhere else.

    Promising review: "This sunscreen is fantastic. My eyes are very sensitive and it's hard for me to find a sunscreen that does not irritate them. I put this right under my eyes with no irritation! There is no greasy or heavy feeling on my face either. It is lightweight, goes on well, and looks great!" —Mallory

    Get it from Ohlolly for $22.

    18. A derma roller transforms your skin so you wake up a new person. This micro-needling treatment is painless and weekly use helps diminish wrinkles, large pores, and dark circles, smoothing to reveal vibrant skin. With professional sessions costing hundreds of dollars, this alternative is both effective and affordable!

    reviewer's skin red and bumpy in before picture, then smoother, calmer, and with diminished pimples in second picture after using product

    Add a hydrating serum to serve as a primer over your skin as you derma roll. The derma-rolling will allow the serum to sink into your skin even deeper, allowing you to reap its benefits. Make sure you learn how to derma-roll properly before going at it!

    Promising review: "My derma roller arrived very quickly and was packaged to perfection. I've only used it less than a week and can already see a difference in my skin. I primarily purchased this to help my hyperpigmentation serums sink into my skin deeper, which it's totally doing! My dark spots have already started to lighten with only three uses (I use the roller every other day). I was worried about the pain this would cause, but it's really not that bad — kind of just feels like a sunburn for a couple of minutes afterwards, but my serums help to soothe it quickly. If you're on the fence about purchasing this...just do it! You won't regret it." —lmarvin

    Get it from Amazon for $15.97.

    19. Besame Cosmetics' Mary Poppins set gets you everything you need to recreate Mary's iconic looks! Plus, they're staples you can use daily in one set, like a face powder, lipstick, and cream rouge. If you're someone who struggles to match their blush to their eyeshadow to their lipstick, you need this!

    Mary Poppins makeup set
    @besamecosmetics / Via

    This set also comes with a reusable tote!

    Besame Cosmetics is a family-owned small biz based in California whose cosmetics and products are cruelty-free and created for sensitive skin. They pride themselves on making products that are long-wearing and minimal waste. (Also, their packaging is TO DIE FOR.)

    Promising review: "This is an incredibly wonderful set! The rouge is so much fun! I also sometimes use it on my lips for a natural glow. The lipstick is the absolute BEST color ever!! Please don’t ever discontinue this color! I can wear it everyday! The image on the compact is wonderful. Mary Poppins is one of my favorite films and what a treat to be able to wear a Read more about review stating The most Amazing set!!piece of it! Thank you Besame!!" —Ecmiller12

    Get the set from Besame Cosmetics for $68.

    20. LilyAna Naturals' Eye Cream brightens and firms your delicate eye area, helping reduce wrinkles, puffiness, and bags without you having to take a huge hit to your wallet. Now, that's what we like to hear.,

    Promising review: "Best eye cream I have ever used!!! Better than Benefiance by Shiseido and Clinique or Lancôme, for less than a third of the price with the amount you get. It is rich enough to do the job but not greasy. It doesn't interfere with concealer, yet softens lines. Love it so much!!!!" —Lory Lacy

    Get it from Amazon for $29.99.

    21. Bio-Oil has its own cult from how sworn-by it is! Many use it to help fade scars, even the oldest ones, soothe dryness, and moisturize without clogging pores. It's famous for how it can be used literally anywhere on your body! During this pandemic, people also use it for their super dry hands from hand-washing and sanitizing.

    A model rubbing bio-oil on their hands

    Promising review: "I bought this for my scars but because of the current COVID-19 crisis I have been washing my hands so much that they are painfully dry. Hand cream hasn't helped enough so I decided to use the Bio-Oil on them and even after the first application they felt SO much better! I'm glad I bought the big bottle!" —L. Strand

    Get it from Amazon for $8.89 (available in three sizes).

    22. Elizavecca Collagen Hair Protein Treatment restores the purity of your hair and makes it look as if you haven't tormented it for years with heat and sun damage. It repairs your strands and gives your hair that healthy look!

    Bek O'Connell / BuzzFeed, Bek O' Connell / BuzzFeed

    We've also tried this and it really works! Check out our review of Elizavecca Collagen Hair Treatment here!

    Promising review: "This stuff really works! I tried to go blonde about a year ago and burnt my hair to a crisp. It was like rubber bands when it was wet. I thought I'd have to shave my head. I cut about 8 inches off and keep it trimmed but it still feels horrible. I can't wear it straight, so I have to use a curling wand every day to hide the damage. This stuff brought my hair back to life. My hair was so soft. It wasn't frizzy after it air-dried like it normally is. I highly recommend this product. I will definitely be repurchasing." —Kim Sam Jennings

    Get it from Amazon for $7.78.

    23. This lovely artisanal soap bar uses French rose clay and lavender for a rejuvenating shower experience (which tbh everyone needs). Essential oils soothe and the clay draws out impurities and toxins. It's time to spoil yourself!

    the pink soap and its package

    Madison Soap Co is woman-owned and a family-run small biz based in Wisconsin. Their soaps are packaged in recyclable boxes.

    Promising review: "I ordered the Love soap and it has an amazing lavender scent. It made my skin feel silky smooth and it felt like I was treating myself to a spa day when using it." —Stella

    Get it from Madison Soap Co on Amazon Handmade for $12.

    24. An epilator removes both thick and fine hair at the root so you can go for several weeks without reaching for a razor. It has massage rollers and two speed settings for customizable comfort!

    Promising review: "It hurts but it works :) I haven't shaved my legs in months and used to have to every three to four days. I've seen the best results on my armpits; I used to shave them every other day but since I epilated two weeks ago, I've seen no hair growth and no hair shadow. Way more convenient than waxing, too, because you can target individual shorter hairs as they grow in rather than waiting for everything to grow back a certain length. Also IDK if this is true, but my grandma told me that after she used an epilator for five-ish years she pretty much stopped growing hair. It also hurts less every time you do it, so don't get discouraged by the very painful first session." —k3upikachu

    Get it from Amazon for $39.94.

    25. A hair scalp massager pampers you with a salon-worthy hair massage and really gets your blood circulating; plus, it removes the oily buildup that clogs your follicles and your shampoos and serums will get in that much deeper.

    reviewer holds same green scalp massager in hand

    Promising review: "I am obsessed with this! I thought it was a big gimmick but it is amazing! My scalp feels so much cleaner and my hair feels less heavy on the roots. Especially someone like myself who uses hair dye and colored shampoos and conditioners, this scrubber is perfect for getting rid of buildup. Even when I use dry shampoo and wash my hair I normally don't feel like I get it all out, but this thing gets it all!" —Brittany Smith

    Get it from Amazon from $7.98+ (available in three colors).

    26. Versed Nix It Spot Treatment helps against acne, large pores, redness, and irritation with its combo of salicylic acid and tea tree oil. You'll reach for it to nix those problems away!

    the tube
    Versed Skin

    This is vegan and recyclable.

    Get it from Versed for $9.74 (originally $12.99).

    27. CeraVe Moisturizing Cream is a cult fave for good reason — the ceramides and hyaluronic acid drench your skin in much-needed moisture and it comes in a big ol' tub that'll last forever. Truly worth it!

    BuzzFeed editor holding the large tub of moisturizer
    Marquaysa Battle / BuzzFeed

    The moisturizer is fragrance- and oil-free. It's also hypoallergenic and non-comedogenic.

    "Since the spring, I've been dealing with stress acne that I never had before in my life. I resorted to an acne cleanser and spot treatment but those products are typically drying (because they're literally meant to dry out the blemishes) SO this moisturizer has been super key for ensuring my skin doesn't dry out while I try to clear up the pimples. Aside from it living up to its 24-hour hydration promise (game-changer), it has also never broken out my sensitive skin and actually helps soothe the many skin irritations that I experience. In short, it's my holy grail and CeraVe better not ever stop making it. 😊" —Marquaysa Battle

    Get it from Amazon for $16.08.

    28. A winged eyeliner stamp treats you to perfect wings every time. No more spending an hour doing and redoing your cat-eyes, trying to get them symmetrical. Your time is precious! Get those wings, get those compliments, and go about your day. You'll get used to never doing your wings again.


    Promising review: "I’m terrible at doing anything fancy with my eyeliner. And by fancy, I mean anything that isn’t a straight line. My boyfriend and I are going to a metal concert tomorrow, and I really wanted to go all out with makeup. This is the best! My eyeliner was done in less than two minutes, and it looked perfect." —Caitlin Russell

    Get it from Amazon for $14.97 (available in three sizes).

    29. The Body Shop Vitamin E Cream carries antioxidants that help prevent damage from free radicals and environmental aggressors and makes your skin radiant. It's lightweight, making it good for sensitive types, even helps with surgical scars, and will have you touching your skin afterward to feel how soft and fresh it is!

    the container

    The packaging is recyclable.

    Promising review: "I have been using the cream for a few weeks and I love it! It has really helped with evening out my skin and and I get less and less breakouts." —Amazon Customer

    Get it from Amazon for $17.

    30. TruSkin Naturals Vitamin C Serum contains hyaluronic acid and vitamin E to support the vitamin C, helping to brighten dark spots and sunspots. A vitamin C serum is a must-have in any skincare routine. Reviewers say this one helps prevent breakouts and lightens dark circles too!

    reviewer's  acne scars and red textured skin before, then smoother texture and lesser acne and redness after using product

    Promising review: "This product saved my skin. I seldom write reviews but just had to review this product. I’ve been struggling with acne for YEARS. I have very acne-prone skin. I get a new pimple almost every day and it seemed like there was never a time I didn’t have a pimple on my face. Acne leaves super dark blemishes/scars on my face. I’ve tried all different types of moisturizers and cleansers. Nothing worked. However I bought this serum on a whim. OMGGGG. Guys. Literally my face stopped flaring within three days. I was PIMPLE-FREE FOR MORE THAN 48 hours (a new record). Exactly two months later, blemishes have faded DRASTICALLY and I have no active breakouts. This hasn’t happened in years. I truly and honestly think it is due to this product. If you are hesitant, don’t be, BUY IT! It has also helped my under eye bags (use one drop for both under-eyes; pat gently with fingers.)" —Brandon

    Get it from Amazon for $19.99.

    You being spoiled by these:


    Reviews have been edited for length and/or clarity.

    Need more for your skin? Check out Korean skincare products you need to know, cheap skincare products that are even better than luxury brands, products for an even skin tone or to deal with acne scars, or check out all of our beauty content for even more great stuff for your hair, skin, and more.

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