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    29 Beauty Products For Anyone Who Wants To Just Swipe On And Go

    If you need to head out the door in five minutes, well, you'll still have time for this.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. NYX Matte Lipstick in Perfect Red is unfailingly the one thing that immediately makes you look bold, put-together, and ready to take on the world. Channel your inner Audrey Hepburn with an extravagant flourish!,

    Promising review: "Perfect Red is the best name for this lipstick because that's what it is, perfect! The shade is so complimentary to my skin tone and leaves my lips looking gorgeous. It's a true, bright red with a ton of pigment. I had no issues with bleeding or excessive transfer. It looks awesome both matte, and with a gloss on top. If you want undeniably bombshell lips, you have to get Perfect Red by NYX. For a budget-friendly lipstick, this one is pure luxury!" —Shannon Pippin

    Get it from Amazon for $6+ (available in 40 colors).

    2. Stila's Glitter & Glow Liquid Eye Shadow is a quick way to add glamour to your everyday looks because life's too short not to sparkle and your eyes shall sparkle to the end of time.


    Promising review: "I AM OBSESSED WITH THIS STUFF. GREAT glitter payout with little to no fallout if you do it correctly (apply it after the rest of your eyeshadow), and you don't have to worry about the mess of glitter glue and messy loose glitter. I have accidentally slept in this overnight, twice, and was able to rock the glitter eyeshadow to work the next day with no touchups. And I didn't even use an eyeshadow primer either time, although I did use setting spray. Give this a go if you are looking for sparkly eyeshadow." —Stephanie

    Get it from Amazon for $24 (available in nine shades).

    3. Peripera Ink Velvet Lip Tint grants lips a long-lasting petal-like bloom of color that's velvety, weightless, and bold. Even when it fades, it'll leave a pretty stain. Plus, their new Rosy Nude shade is the perf everyday color. Because who has time for precise lip liner and perfectly applied lipstick?


    I have this in several colors and always love how it colors my lips and lasts all day without me having to reapply because of the stain effect. You don't need to worry if the color is there. If your lips feel dry, just rub some lip balm over them — the color stays! You can also build up the color for intensity or swipe it once and blot for a natural-looking gradient stain.

    Promising review: "I've been looking for a good, long-lasting tint for a while now and have been disappointed nearly every single time. Most of the products would fade or go on really unevenly, causing me to have to reapply multiple times. Not these! These stay on through both food and drink (I've tested them with sandwiches, soup, soft drinks, water bottles, etc.) AND smooth over any dry areas on your lips to make them look really soft and not chapped at all. The applicator also makes it really easy to get the product exactly where you want it. I have long days from 6 a.m. to 10 p.m. and I usually only reapply once or twice — and even then, it's only necessary when I've been doing some hardcore stress eating. I've finally found my holy grail lip tint!" —Wendy K.

    Get it from Amazon for $9.90 (available in six shades. Find more shades here).

    4. Essence's Lash Princess Mascara lengthens and gives you those dreamy, fluttery lashes you dream of in just a few swipes! You'll frame your peepers so prettily and effortlessly, you'll wanna take a ton of pics for proof.

    Emma Lord / BuzzFeed

    Promising review: "I have to be honest, for a 'cheap' three-pack mascara, I did NOT have high expectations. These, however, exceeded my expectations and went MUCH MUCH farther. I had been buying a certain $25/tube brand (rhymes with truepique) and I like these just as much!! I’m saving a TON of money and like my lashes just as much." —Liz

    Get it from Amazon for $4.99.

    5. Maybelline Lip Lifter Gloss is not only super hydrating but also enhances your lips, making them look plump and adding color so you can wear them alone or over lipstick. Flaky, washed-out lips? No thanks!

    reviewer wearing the stone colored gloss

    Promising review: "I keep going back to buy more colors. This is THEE gloss. You can throw it on alone and it has enough pigment to look great even without lipliner. I’ve never had a gloss wear this well without being sticky. I have some fine lip lines and it doesn’t bleed. Bonus that as it wears off, it leaves a nice bit of color without any weirdness and my lips just feel moisturized. Excellent price point that makes it fun to keep trying more colors. I just ordered my fourth and love them all. I can’t remember the last time I was this excited about a beauty product." —Natalia

    Get it from Amazon for $6.98 (available in 15 shades).

    6. BYO Blush is a one-of-a-kind color-changing blush oil that reacts to the pH of your skin and actually changes color to adjust to your tone! You get a pretty flush and your own shade of blush perf just for you! That means you literally don't even need to think about if the blush matches your fit for the day. It's also made with skincare ingredients so you can actually *gasp* sleep in it and wake up with good skin!


    Youthforia is a woman-owned small biz that aims to make makeup that's so good for your skin you can sleep in it. The founder, Fiona Co Chan, even tested the blush by sleeping in it for two months! They are passionate about being environmentally-friendly and not using fossil fuels or gross toxins in their products.

    If two people with the same skin tone apply the blush, they'll both get a slightly different color! How cool is that? This contains 20 plant-based, antioxidant-rich oils that help nourish skin. It's long-lasting; good for all skin types; and fragrance-free, vegan, and cruelty-free.

    Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glow-y color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer

    Get it from Youthforia for $36.

    7. The Flick Stick by Lovoir eyeliner stamp treats you to perfect wings every time. No more spending an hour doing and redoing your cat eyes. No more, dang it! Your time is precious! Get those wings, get those compliments, and go about your day.


    Promising review: "Best eyeliner ever. Stuff lasts forever. Even if you don't want to wing every time, the other side of pen stays on all day. I used to have to buy a new liner every other month and now I can go...the first one I bought still works, it's just starting to dry out a little. I bought it several months ago." —Tina

    Get it from Amazon for $14.97 (available in three sizes).

    8. L'Oréal Lumi Glotion simplifies your routine by allowing you to ditch foundation + concealer. The glow-enhancing lotion illuminates all over and gives a tint of color to your skin for a natural-looking glow. Perf for when it's too much to put on foundation everyday.,

    Promising review: "I love this product. It makes it look like you have a natural glow without feeling heavy or looking cakey. Great for those with dry skin who can’t wear heavy foundation but want to smooth out their skin." —Jessica Giles

    Get it from Amazon for $11.44 (available in four shades).

    9. Son & Park Beauty Filter Cream is a personal fave of mine that illuminates skin with pearl and flower extracts like rose and jasmine until it looks like you put a real-life filter on it! It'll moisturize, even and brighten skin tone, and help control sebum, giving your skin a quick pick-me-up. It's a glowy and lightweight dream cream if you will, that ensures you look as radiant as the moon 🌙.

    Nusrat Sultana / BuzzFeed, Soko Glam

    This cream is perfect as a a base before makeup or worn alone for everyday!

    Promising review: "This cream does create a 'filter' effect, like a light iridescent shimmer that smooths out pores and just feels lustrous on your skin. A little goes a long way, and it feels wonderful under my foundation. It doesn't make my skin oily, just soft and smooth. I love this cream!" —Mary M.

    Get it from Soko Glam for $32.

    10. Dear Dahlia Dream Velvet Lip Mousse has a unique whipped cloud-like texture and a soft-focus finish you can use on your lips, cheeks, and eyes for a beautiful monochromatic look! The dreamy shades are infused with dahlia flower (which means they smell wonderful). You'll feel like absolute royalty swiping it on.

    Dear Dahlia

    Dear Dahlia is an Asian woman-founded luxury vegan K-beauty brand inspired by the dahlia flower and dedicated to bringing out each woman's natural elegance, authenticity, and timeless beauty.

    These lipsticks are very different from other liquid lips — more light and airy still giving off long-lasting matte color that compliments all skin tones. I need them all!

    Get it from Dear Dahlia for $31 (available in 18 shades).

    11. Kulfi Kajal Eyeliner gives you a super creamy glide and texture, and long-lasting, non-budging color so all you really need to do is line and you're done. A holy grail for sure, it also has aloe vera and vitamin E to help moisturize and act as antioxidants. No more runny eyes! Whoop-whoop!

    Kulfi Beauty

    Kulfi Beauty is a South Asian woman-owned small biz that created Kulfi to empower the South Asian community through representation after not finding South Asians represented in the world of beauty or finding makeup that worked for South Asian skin tones. It is a journey of rediscovering the joy in makeup and reclaiming beauty. BTW "kulfi" is a type of South Asian ice cream!

    Promising review: "Love this eyeliner. It goes on so smooth and once it sets, doesn’t smudge!" —Laura

    Get it from Kulfi Beauty for $20 (available in five shades).

    12. TruSkin Naturals Vitamin C Serum contains hyaluronic acid and vitamin E to support the vitamin C, helping to lighten dark spots and sunspots. Reviewers also say that it helps prevent breakouts and lighten dark circles so if you're too lazy to do makeup at all, you can flaunt great skin instead.,

    Promising review: "I never thought that I would find a serum that didn't just irritate my skin. I've spent WAY more money on fancy serums just to have them purge my skin and leave me red and angry-skinned. This stuff is amazing. It isn't sticky or heavy. I used it every day, and it's still lasting me forever. I'm in love. I'd give it 10 stars if I could." —Makayla Fryman

    Get it from Amazon for $19.99.

    13. Ilia Super Serum Skin Tint is truly a superhero product for your skin. Fusing skincare, makeup, and sun protection, it uses hyaluronic acid and niacinamide to even tone, soften imperfections, and plump skin, topping it off with a weightless, dewy finish, light coverage, and SPF 40. Perf for every day!


    This is silicone-free, fragrance-free, oil-free, noncomedogenic, and safe for sensitive skin. To use, dispense a quarter of a dropper into your hand and apply like a serum. Note that on application, the shade may appear lighter but after 30–60 seconds, it'll adjust to its true color. Because it's silicone-free, natural separation may occur. This is normal and it'll be fixed when applied to skin. Plus, you can recycle the bottle! Learn how to here.

    Promising review: "Makes my skin look naturally luminous. I love that this product has SPF 40. It is a natural and clean formula that leaves my skin feeling hydrated, plump, fresh, and glowing. I feel like it is making my skin better, not just looking better. It is so gentle, no irritation at all, and it doesn't have a heavy fragrance. My skin looks dewy and radiant. It applies very easily and a little goes a long way. I feel like but is well worth the price, and I may have to purchase this again. I am extremely pleased." —Jessica

    Get it from Ilia for $48 (available in 28 shades).

    14. EM Cosmetics Tinted Lip Luminizer is a cruelty-free lipstick, lip balm, and gloss all in one. It melts into your lips, adjusts to your lip tone, adds a sheer wash of color with glow, and hydrates with hyaluronic acid and vitamin E. You'll reach for it all the time!

    Nusrat Sultana / BuzzFeed, EM Cosmetics

    I also love the glow it adds to my lips, making it look like I put highlighter on it even when I didn't!

    Promising review: "This has such an amazing one-of-a-kind quality! Gives your lips a nice, healthy, plump look that also appears natural." —Sydney

    Get it from EM Cosmetics for $22 (available in five shades).

    15. Besame Cosmetics Black Cake Mascara is inspired by the 1920s and works as a three-in-one mascara, eyeliner, and eyebrow fill packaged in a nice recyclable and reusable tin! It's like a win, win and win here.

    Besame Cosmetics

    Besame Cosmetics is a family-owned small biz based in California whose cosmetics and products are cruelty-free and created for sensitive skin. They pride themselves on making products that are long-wearing and minimal waste.

    This is specially made for sensitive eyes. The water-activated product doesn't harbor or grow bacteria once it dries back down to a solid “cake.” It's made from a natural wax that bends with your skin and lashes so it doesn’t flake, peel, or clump.

    Promising review: "I have a hard time with regular mascaras. I wear glasses and some of it gets on them, or runs, etc. No such issues with this one. I use some setting spray to wet it, instead of water, and I’m good to go. I use it as eyeliner AND mascara. Stays out, looks great, and doesn’t get goopy. I love this product!" —Nishtha

    Get the set from Besame Cosmetics for $25.

    16. IT Cosmetics CC+ Cream supports your skin with collagen, peptides, and hyaluronic acid. It gives FULL matte coverage, reduces pores and other imperfections, brightens, hydrates, and protects with SPF 50+. So what do you get? A plump and glowy complexion that's ready to take on the world.

    the tubes
    @itcosmetics / Via

    This cream does the job of serum, primer, concealer, sunscreen, and day cream all in one. It reduces hyperpigmentation, and redness. Its skin-loving formula includes snail secretion, collagen, and peptides and hyaluronic acid, all of which boost your skin's suppleness while smoothing wrinkles and fine lines. Flower and fruit extracts like lemon, orange, olive, and honeysuckle brighten and even out your skin tone over time. AND you get protection from the sun. Take a peek at more of the best tinted moisturizers here!

    Promising review: "The coverage is beautiful, hydrating, and offers great SPF protection. It also does NOT smudge off and stays on all day without creasing or making my T-zone too oily." —ScarletSA

    Get it from Sephora for $39 (available in 12 shades).

    17. Avarelle acne patches (also available in extra large) are basically a requirement nowadays and are great when you're too lazy to use concealer on your pimples. Just slap 'em on; not only do these make your pimples vanish but they blend in so they work as a sort of concealer themselves. Plus, it'll prevent you from picking at them.,

    Reviewers say they blend in with their skin so they can wear them throughout the day!

    Promising review: "I’ve been experimenting with these for the last month and a half, and I am in love. They are really thin and blend into my highly freckled face incredibly well...I have gone out in public twice with them on, because when I did my last second mirror check before I got out of the car, I didn’t notice I had them on! While they absolutely help clean out the skin underneath, the biggest thing it does for me is stops me from touching my face. When I'm stressed out, I will absentmindedly touch/run my hands along my face and jaw constantly. Now, when I notice I’m doing that, I run into the bathroom and put these on any spots I have. Since they are thin and stick really well, I am able to leave them alone and stop touching my face." —MelsBells

    Get a box of 40 round patches for $8.49, or a box of 8 extra-large patches for $8.50, both from Amazon.

    18. Undone Beauty Lip to Cheek 3-in-1 Cream Palette tints your cheeks and lips with a dewy flush of color that's sheer, blendable, and buildable. It's divided into three sections that go from sheer to opaque so you can take your pick for the day. Given that it's infused with natural coconut, it's no wonder it makes your skin look good., Amazon

    This is vegan and cruelty free.

    Promising review: "Just received this. In the package it looks more pink than coral but when applied its true coral color comes through. I see this lasting quite a long time, as just a simple pat of the top sheer-stripe picks up enough pigment for my lips and one cheek. Just love this and can't wait to try other products!" —BostonChic35

    Get it from Amazon for $12 (available in four shades).

    19. Stila Stay All Day Liquid Lipstick doesn't require you to reapply every 30 minutes. It'll be your go-to simply for its staying power! It's matte but creamy, ensuring your lips don't get all dry with vitamin E and avocado oil.,

    Promising review: "Best lipstick I have ever purchased! I have searched forever for a nude lipstick that will look good with my extremely pale and yellow/pink skin tone. Most colors are too dark, or when applied they turn too red or too purple. I ordered this in Caramello. It's perfect! The formula is very nice and creamy. It goes on lighter and then dries darker. It stays on all day with no need for reapplication unless you have been eating. It stays on longer than any of my Jeffree Star liquid lipsticks. I have spent $5 at a time for crappy lipsticks and own so many I can't even wear, so after spending that much money, $22 is doable for a lipstick I can actually use. Also it smells like cupcakes." —Victoria

    Get it from Amazon for $22 (available in 18 shades).

    20. Pronexa Eyelash Growth and Brow Serum nourishes for healthier and stronger lashes, which makes them look longer and nicer even without mascara if you're too lazy to reach for some.

    a before and after of lashes that are dark and long

    Promising review: "Good reviews, reasonably priced, why not...I've been using it for two months now and's legit. I look like I wear fake eyelashes and I LOVE it! I have used it religiously every night before I go to bed and I could probably go down to one time every other night...but I'm kind of enjoying having ridiculously long lashes. I have no idea what's in this stuff but its got me hooked." —Amazon Customer

    Get it from Amazon for $27.99.

    21. Dr. Gio Brightening Cushion Foundation treats your skin to a concoction of skincare and makeup, offering everything from buildable coverage to moisture and soothed skin through hyaluronic acid and collagen, cica and tea tree, and even vitamin C. It has SPF 50+ (50+!!), and is super easy to apply, giving a luminous water-light finish that's far from cakey (because your skin is not a crumbly birthday cake).

    Dr. Gio Cosmetics

    Dr. Gio Cosmetics is a small biz that touts itself as the first Black woman-owned K-beauty brand. Based in Seoul, it was founded specifically to make K-beauty (which revolutionized the cushion foundation) more diverse and accessible to people of color (as it can be notoriously hard to find deeper shades for cushion compacts!). This product keeps all the things that make cushion foundations so great but offers them in more inclusive shades.

    Get it from Dr. Gio Cosmetics for $34.99 (available in six shades).

    22. Beauty Bakerie Matte Lip Whip means you get bold, long-lasting and smudge-proof lips that'll pull together your whole look. You won't have to worry about it transferring on food or clothes either — just swipe and go!

    Beauty Bakerie

    Beauty Bakerie is a Black-owned business and Lip Whip is vegan and cruelty-free.

    Promising review: "I bought my first Lip Whip over a year ago and fell in love with it immediately, so when I saw Beauty Bakerie was having a sale I had to buy another! The long-wearing formula is the real winner! This will last through most meals, is transfer-proof within minutes of application, and when it does fade, it fades very gradually so you don't need to reapply more than once throughout the night. These are honestly the best liquid lipsticks I have purchased from any brand, and I definitely plan to buy more lip whips soon!" —Eleni

    Get it for $20: from Beauty Bakerie (available in 15 shades).

    23. Etude House Bling Bling Eye Stick makes it easy to get quick and long-lasting color that'll make your eyes pop. The texture is soft and creamy, moisturizing your delicate eye area, and the colors are glowy, catching the light in just the right way.


    Promising review: "I like this eye stick because it is very easy to use. This eye stick has a golden shimmery color. I love using it under my eyes, but it looks good on the eyelids too, giving a soft spark. It's super easy to use in both ways." —YeseCastel.

    Get it from Amazon for $6.20+ (available in three shades).

    24. Maybelline Dream BB Cream actually ~adjusts~ to your skin tone, and has two formulas chock-full of benefits like hydration, SPF 30 (sunscreen is important, people!), acne-fighting salicylic acid, and the ability to blur imperfections while imparting your skin with lightweight coverage and a healthy glow without the oil. Oof, what a ~dream~ indeed.,

    The pink "Fresh" BB cream smooths, brightens, and hydrates your skin with a refreshing water-gel formula. It also blurs pores and reduces redness. It is oil-free and leaves a dewy glow.

    The blue "Pure" BB cream fights blemishes with 2% salicylic acid in addition to concealing imperfections and clarifying and smoothing your skin. It's also oil-free and non-comedogenic. I've used both!

    Promising review: "My face is prone to breakouts but this is lightweight and doesn't clog my pores at all, even when working outside, hot and perspiring. It can be worn all day without turning into a mess on oily skin, and it provides some moisture for dry areas, too. The coverage is excellent but not at all heavy, the color doesn't turn, and it just feels really good on my skin. It gives me none of the foundation sensation. It feels clean." —WindRider

    Get them from Amazon: the pink "Fresh" one for $5.99+ (available in five shades), and the blue "Pure" one for $6.49+ (available in four shades).

    25. Maybelline SuperStay Matte Liquid Lipstick makes a statement and completely dresses you up, even when the rest of you is dressed down. And because it pretty much never comes off, you don't have to keep reapplying 😉.,

    Promising review: "This literally will not come off unless you use heavy duty makeup remover. It is a little drying, but you can always put lip gloss or ChapStick over it after it dries. It's very pigmented. Probably my best liquid lipstick, definitely my cheapest. I'm buying a second one after like two days of owning the first." —NJRO

    Get it Amazon for $7.98+ (available in 45 shades).

    26. The Balm Mad Lash Voluminous Mascara gives you all the volume you need without having to use a whole "curl, use two mascaras, double-coat" process. Plus, it's water-resistant, clump-free, lengthening, and all-around dimensional. What more can you ask for?

    @thebalm / Via,

    Pro tip: Grab the travel-sized bottle! Mascara needs to be replaced about every three months so the mini one will give you *just* the right amount. To learn more, check out "24 Beauty Secrets You Should Really Know."

    Promising review: "This is my holy grail mascara. Every time I think 'Is there a better option out there?' and try another brand, I immediately regret it. This mascara lengthens, adds volume, and it does it all with minimal clumping. I’ve been using for this years and the formula has never flaked once. Super easy to remove, even though you’ll probably never want to." –Roshelle

    Get it from Amazon for $17.29.

    27. Glossier Boy Brow Gel amplifies brows by thickening and shaping them while adding color to fill them in, which means you don't need three separate products to do all of that. You just use this! With organic waxes for a flexible hold, olive oil for nourishment, and collagen to condition, you get full brows that are still natural. Brows need some lovin' too!

    Model's before photo of sparse dark brows next to an after photo of their dark, filled-in feathered-out brows

    We also love this at BuzzFeed! Check out our full review of Glossier Boy Brow (#5). This gel is free of alcohol, fragrance, and parabens. It's also cruelty-free, hypoallergenic, ophthalmologist-tested, and dermatologist-tested.

    Promising review: "This is by far the best brow product that has ever existed. The formula isn’t too crunchy, it doesn’t smell weird, and it doesn’t smear. It makes my brows look beyond what I ever dreamed they would look like. This product volumizes and thickens my brows perfectly. I’ve already recommended Boy Brow to everyone I know!" —Jade

    Get it from Glossier for $16 (available in five shades).

    28. Etude House Water Gel Tint hydrates your lips with soapberry extract and tints completely, leaving you with juicy color that lasts all day, which means you don't need to worry about losing color through the day. This one's got your back. Plus, look at the ice cream packaging!


    I use this for everyday looks when I don't feel like wearing something heavy like lipstick. The color payoff is great and it doesn't fade easily, either. When it does start fading, the stain makes it look natural. The orange/peach one is my fave!

    Promising review: "It smells so good, feels good on the lips, leaves a great color stain, cute packaging, and doesn't cling to dry spots on the lips. Overall, very happy with this product. I would recommend and would repurchase." —Jaylinn

    Get it from Amazon for $5.23+ (available in eight colors).

    29. Maybelline Cheek Heat Gel-Cream Blush is oil-free and water-based so it'll leave a soft, fresh, and dewy finish you can show off everyday!


    Promising review: "I really like this blush. It doesn't dry so fast that you can't work it into the skin. I put a few dots on my cheek and then blend it in with a duo fiber brush and it works really well. It isn't oily at all, and it lasts really well on my cheeks without fading or needing to be topped with a powder blush for longevity. It looks natural and I love that I can wear it with a full face of makeup or without any makeup and both ways it looks very natural. I'll buy more when I run out." —urstandingonmytoes

    Get it from Amazon for $5.98 (available in six shades).

    The reviews for this post have been edited for length and clarity.