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    31 Beauty Products From Target You Probably Won't Stop Talking About

    From best-selling lipsticks to cult-favorite shampoos, these are all the Target beauty products you won't stop talking about.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Winky Lux eyeshadows can double as highlighters and *will* last all day thanks to their deeply pigmented, velvety application — take it from someone who uses this palette frequently.

    Winky Lux Coffee Cat Palette

    Promising review: "These are deeply pigmented and the beautiful colors blend well. They last all day even through sticky humid heat and look so good. Love this palette. Will definitely buy another when I’ve used the last of my favorite shades. It is a bit pricey for 'drugstore' makeup, but it is excellent quality and is worth it." —Friggs

    Price: $25

    2. CoverGirl's LashBlast Volume Waterproof Mascara has over 4,000 reviews that swear by this product's volume-boosting, hypoallergenic formula. With a specially designed brush, this mascara gives you thicker lashes instantly.

    Covergirl mascara with swipes on the background

    Promising review: "The only mascara that keeps the curl for me! My lashes are super straight and every other mascara wets them and takes off any attempt of curling." —Anonymous

    Price: $7.99

    3. Hydrating and moisturizing with a pop of color and a glossy shimmer, it's no wonder Burt's Bee's Lip Shimmer is a top-rated Target beauty product. Plus, it's made with antioxidant-rich fruit oils that leave your lips ultra-soft.

    Burt's Bees lip products including lip shimmer

    Promising review: "I loved the color and texture! So cute and pigmented, and I love the way the peppermint feels." —K


    4. Milani's Rose Powder Blush is super lightweight and easy to apply for buildable coverage. It comes in six different shades and gives your overall beauty look a natural finish.

    Milani rose blush in pink

    Promising review: "I love blushes so I’m really picky with them, but it goes on so nicely!" —Adi

    Price: $9.49

    5. My go-to acne solution, Mighty Patch's Invisible DayTime Acne Patch allows you to treat your pimples with hydrocolloid during the day. They're hardly noticeable, which means you can wear these powerful products during Zoom meetings without anyone knowing.

    Might patches on table

    Promising review: "It works well. I like that it blocks you from touching whatever your blemish is, allowing it to heal properly. A great idea and product overall!" —Handicappedandhot

    Price: $10.99

    6. CoverGirl's truNaked Scented Eyeshadow Palette is a universally pleasing collection with deeply pigmented colors and a variety of shades. With over 2,000 reviews, it's no wonder this 4-star product sells out so quickly.

    All of covergirl's trunaked eyeshadow palettes

    Promising review: "This palette and with the natural colors doesn't make my face look horrible. It makes it look like only a little bit is on there the way I like it." — twintori_03

    Price: $11.99

    7. Offering up to 16 hours worth of coverage, Milani's Make It Last Prime + Correct + Set Makeup Setting Spray is a triple threat product that hydrates your skin and keeps your makeup locked into place with a matte finish.

    Milani Make it Last setting spray on yellow background

    Promising review: "Love this setting spray. It is my absolute favorite out of trying both high-end and low-end setting sprays. It is terrific setting spray." —Anonymous

    Price: $9.99

    8. CeraVe's Hydrating Facial Cleanser helps remove dirt and other buildup on your face without over-drying your skin. Plus, it helps hydrate and restore your skin's protective barrier with each wash.

    CeraVe cleanser on bathroom sink

    Promising review: "The best face wash! At first, I felt weird about getting a facial cleanser that doesn’t foam up, but it leaves my face feeling so clean and nourished afterward. I have pretty dry skin and my face loves this stuff!" —Love

    Price: $4.99

    9. CoverGirl's Clean Matte Liquid Foundation is water-based and easily blends to your skin to help brighten your complexion. It's long-lasting and goes on shine-free so you don't have to worry about touch-ups throughout the day.

    CoverGirl BB Cream on desk surrounded by flowers, coffee and other items

    Promising review: "Applies very evenly, great value! Recommend using a brush to apply." —DoodleMom

    Price: $8.79

    10. Physician's Formula Murumuru Butter Bronzer has over 11,000 reviews thanks to its all-star ingredients. Made with murumuru butter, this bronzer helps moisturize your skin while giving your skin an effortless glow.

    Physician's Formula Butter Bronzer

    Promising review: "Physicians Formula Butter Bronzer delivers time and time again! Highly pigmented, buttery soft, excellent blend ability, and a scent so warm and comforting you'll wish they still made the perfume. This drugstore favorite is top of the roster for anyone looking to sculpt and glow!" —Nanam14

    Price: $13.29

    11. With over 13,000 reviews, Garnier SkinActive Micellar Cleansing Water removes waterproof makeup with ease. Plus, it's paraben-, fragrance-, sulfate-, and silicone-free!

    Water dropping off Garnier's Skin Active Micellar Cleansing Water

    Promising review: "No more struggling to get my make up off, Garnier Skinactive is an absolute game-charger! Got my mascara and eyeliner all off in one single swipe!" —mary_tx_gm5lz

    Price: $9.49

    12. Maybelline's Glass Skin Spray is a 4-star product that helps your makeup last all day and lets you recreate that perfect dewy dumpling look.

    Maybelline Glass Spray on wet background

    Promising review: "This is a very nice setting spray. I don't recommend it if you have oily skin. I did make the mistake of using too much the first time and it left a very oily finish over my makeup. But if you use two to three light sprays it leaves an unbelievable hydrated finish and definitely gives the 'glass' look." —Haleyd69

    Price: $9.99

    13. Differin Gel is an award-winning acne product with a near-perfect 5-star rating and nearly 1,000 reviews thanks to the Rx-strength retinoid that helps fight the main causes of acne. It has been tested and proven to reduce up to 87% of acne in just 12 weeks.

    Differin Gel

    Promising review: "I had hormonal acne for more than 30 years. I tried all kinds of creams, washes, even antibiotics, which didn’t help. After using Differin gel for about two months I can finally say my skin is clear! I use it once a day right before bedtime and just use a moisturizer in the morning." —K

    Price: $14.49

    14. Covergirl & Olay's Simply Ageless Three-in-One Liquid Foundation offers 12 shades that help reduce the look of fine lines, improve your complexion, and provide firming hydration.

    Covergirl + Olay Simply Ageless 3-in-1 foundation

    Promising review: "Pretty decent coverage without looking cakey. My skin feels better with this foundation than it did when I used another brand." —Fruitloop311

    Price: $17.99

    15. Maybelline's Master Precise Eyeliner is an award-winning product with over 400 5-star reviews. It's made with an ultra-fine tip brush for sharp, precise lines and a long-lasting, hyper-pigmented formula that'll stay on upwards of 12 hours without smudging.

    Maybelline eyeliner

    Promising review: "I love this eyeliner! It dries very fast into matte, and you can literally smudge your fingers on it and it won’t come off!" —Ida Mazloomi

    Price: $8.99

    16. Essie's Rocky Rose Collection offers a unique selection of vibrant red hues with a sleek satin finish that doesn't easily chip. It's one of my preferred nail polish formula because of this!

    Essie red nail polish on three different skin tones

    Promising review: "One swipe brings full opacity. Love it." —Griffc13

    Price: $8.99

    17. Pixi's Glow Tonic Serum is a lightweight, green beauty product that helps hydrate and exfoliate your skin. It's made with ingredients like glycolic acid, aloe vera, and ginseng to help make your skin *glow*.

    Pixi Glow tonic serum in someone's hand

    Promising review: "This is my holy grail skincare item. I have oily, breakout prone skin, and since I've started using this, my breakouts have become practically nonexistent. When I do break out, the pimples are smaller, less angry, and usually go away in a day or two. This stuff is miraculous." —Allie

    Price: $24

    18. Maybelline's Falsies Lash Lift Washable Mascara gives you the instant drama and volume you crave with a waterproof, long-lasting formula that has fiber infused within it to help thicken and extend lashes.

    Maybelline mascara on purple background

    Promising review: "I’ve used a number of brand-name mascaras and this one blows all of them out of the park. No smudging, no clumping, and major volume and length! Love!" —MelLam

    Price: $10.49

    19. Maybelline's Lifter Gloss is a fave of celebs like Gigi Hadid and has over 500 reviews on Target. Made with hyaluronic acid, this subtle gloss helps plump lips, making them look fuller almost instantly.

    Maybelline lifter gloss shades on peach background

    Promising review: "I love the natural tone! It slightly plumped my lips and it doesn’t feel sticky at all. If anything, my lips feel like I have ChapStick on." — Kandrade8

    Price: $6.99

    20. Maybelline's Super Stay Matte Ink Lip Color has over 7,000 reviews and is proven to stay on your lips upwards of 16 hours! Yeah, that's definitely a conversation starter.

    Maybelline lipstick

    Promising review: "This stuff stays on like paint. I’m not even kidding. I wore some on Saturday, and this (Monday) morning, my lips are still outlined. I’ve brushed my teeth, ate, and everything. It wipes off easily, if you want it to though." —Crogersrn

    Price: $9.99

    21. My go-to makeup wipes, Neutrogena's Makeup Remover Cleansing Towelettes easily wipe away even the most stubborn makeup in one fell swoop. They're soft on the skin and won't easily irritate if you have sensitivities.

    Neutrogrena makeup removing wipes

    Promising review: "They do not affect my skin which is very sensitive as I have eczema and these are the only wipes that don’t hurt." —Gretchen

    Price: $12.49

    22. NYX Professional Makeup Matte Liquid Liner features a precision tip brush and a smudge-proof formula that will keep your bold cat-eye on all day.


    Promising review: "This is the best eyeliner and I have tried all the expensive brands but this is the best one I have used especially for cat-eye!" —AMS1

    Price: $7.49

    23. Winky Lux's Flower Balm Lip Stain uses your natural pH balance to create the perfect, subtle pink tone for your lips. Plus, it's a clean beauty product that's vegan and paraben free — what more can you ask for!?

    Winky Lux Flower Balm lip stain with a flower in the center of clear lipstick

    Promising review: "Great quality! I was really happy to order this since it’s always sold out!" —Kary

    Price: $16

    24. e.l.f.'s Total Face Sponge helps perfectly blend your makeup with its multi-sided design that's latex-free and works well with both liquid and powder products.

    Pink beauty sponge on top of smears of makeup

    Promising review: "Better than any makeup sponge I’ve ever used. Doesn’t absorb much product." —Jay

    Price: $5

    25. Burt's Bees Beeswax Lip Balm is my go-to winter lip balm. Made with beeswax, vitamin E, and peppermint oil, this lip balm is ultra moisturizing and soothing on dry, cracked lips.

    Burt's Bee's lip balk and phone case

    Promising review: "I love the Burt's Bees lip balm! The original is way better than the scented ones. The mint is really cooling and smells amazing. I put this on right before I go to bed and I wake up with not dry or peeling lips. This stuff is magic!" —Ck

    Price: $6.99

    26. Milani's Keep It Full Lip Plumper has a nourishing formula that goes on sheer and creamy without a sticky application. It's infused with natural peptides help slowly plump your lips overtime.

    Milani lip plumper poured out of container with pink wand

    Promising review: "I love this lippie. It goes on smooth, has a great taste. It can be worn alone or over another lipstick. [It's] great for adding moisture to more drying lipware." —Debra

    Price: $8.99

    27. Soap & Glory's Three-in-One Daily Vitamin C Facial Wash is a refreshing foaming cleanser with jojoba beads that gently exfoliates and leaves your skin feeling cleaner and softer after a single use.

    Soap & Glory face wash

    Promising review: "Absolutely love it! It’s perfect for combination skin and it lasts a long time. Definitely worth it!" —Sammie G

    Price: $10.99

    28. Ardell's Eyelash Demi Wispies are a best-selling product that are lightweight, reusable, and easy to apply.

    Ardell faux eyelashes

    Promising review: "A perfect 'natural lash' look if you’re going for something simple. They’re not super thick or plastic-looking (like some lashes are)." —May G

    Price: $10.29 for a pack of five

    29. Winky Lux's White Tea Tinted Moisturizer has nearly 200 five-star reviews thanks to its lightweight formula that looks completely natural when applied. Plus, it contains white tea and pomegranate extracts to help calm your skin, vitamin E to moisturize, and SPF 30 to protect your skin from sun damage.

    Promising review: "The color was a close match to my skin tone. I would recommend this tinted moisturizer to anyone needing it. It’s not greasy like most moisturizer is. I will buy again." —Anonymous

    Price: $28

    30. Revlon's Super Lustrous Lipstick is super vibrant and made of microfine pigments and infused with vitamin E and avocado oil for a lightweight and creamy application.

    Revlon lipstick on red background

    Promising review: "I got this because I had read that it was the dupe of Audrey Hepburn's signature lip color. I really like it is such a girly color that is fun to wear on the weekends." —Abbiek4351

    Price: $4.99

    31. Rizos Curls' Travel Kit is a must-have beauty product for anyone with curly hair. The travel-sized kit will let you test all the products before making a commitment, but after you see how nourished and hydrated your hair is after a single use, you'll go back for more (trust me!).

    Rizos Curls products on pink background

    Promising review: "I love all of Rizos Curls products! I have supported this brand since they started. They are a must have for all the curly haired people. They have helped give life back to my curls. I had to have the travel size to be able to take it with me everywhere I go on my travels." —Anonymous

    Price: $14.99

    The reviews for this post have been edited for length and clarity.

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