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Target's New Plus-Size Clothing Collection Is Ambitious, Awesome

Modeled and consulted on by GabiFresh, Chastity Garner, and Nicolette Mason.

Target has just released a lookbook for the fall 2015 installment of its Ava & Viv line.

Photos courtesy Target

The retailer tapped bloggers Nicolette Mason, Chastity Garner, and Gabi Gregg to consult on and model for the line's second season as well as its first.

Photos courtesy Target

Combining their own stylish instincts with input from readers on the debut Ava & Viv collection, Garner, Gregg, and Mason have helped to create a line full of impressionistic florals, painterly prints, crosshatched patterns, and more in sizes 14–30.

Photos courtesy Target

Bags shot for the lookbook are bright, while more subdued separates and dresses abound...

Photos courtesy Target

...plus there are moto jackets...

Photos courtesy Target

...as well as military-inspired looks and plenty of plaid to go around.

Photos courtesy Target

The ladies have even turned out a line of awfully soft-looking knits, for working out or just for those sweatpants, hair tied, chillin' without makeup kind of days.

Photos courtesy Target

"A lot of my apple shaped readers loved the jeans and said they fit them perfectly... but I found it hard to fit the jeans myself," Garner says of the first collection. "This year, Target is offering a few more styles that fit the bottom heavy girls."

Photos courtesy Target

"I am really impressed with the pieces, from fabric to fit," Gregg says on her blog, GabiFresh, "and I think we can all agree the design is definitely improved."

Photos courtesy Target

"It was really exciting to watch this collection come to life," Mason says. "From Gabi, Chastity and my Target Headquarters visits last winter ... to the reception and comments from all our readers... to seeing the physical clothes up-close."

Photos courtesy Target

The Ava & Viv fall 2015 collection ranges from $10 to $49.99, and will be available at Target stores and online this month.

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