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This Menstrual Pad Commercial Manages To Both Fat-Shame And Period-Shame Women

How incredibly efficient.

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Earlier this week, Australian company Unicharm released the following "Ugh Moments" commercial for their menstrual products brand, Sofy BeFresh.

View this video on YouTube

Unsurprisingly, social media users aren't thrilled about the whole thing.

Periods are disgusting just like larger women. #SofyBeFresh

I will never buy #sofybefresh and I encourage you all to do the same. Why support a company which uses fat shaming to market it's product?

BuzzFeed Life has reached out to both Unicharm and creative agency J. Walter Thompson, whose Melbourne branch conceptualized the campaign, for comment.