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Instagram Brings #Curvy Back


Last week, BuzzFeed Life reported that Instagram had banned "curvy" as a search term. This was how things looked then.

At the time, an Instagram spokesperson said that the ban was a response to the tag's frequent use alongside images that violated the app's explicit content policies.

However as pointed out by many of the women who participated in the #curvee movement to protest the ban, other terms more obviously related to explicit content were still searchable.

Well, it's time to get excited...

Saved by the Bell / Via

... because as of this morning, it looks like #curvy's back in town.

“We want people to be able to express themselves, and hashtags are a great way to do that," a spokesperson for Instagram tells BuzzFeed Life.

"At the same time, we have a responsibility to act when we see hashtags being used to spread inappropriate content to our community. In the case of #curvy, we don't like putting restrictions around a term that many people use in very positive ways, so we have decided to unblock the hashtag while taking steps to ensure that it's not used as a vehicle for bad content."

Only a few photos are up under the tag so far, so you know what that means... time to start posting!
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