Skip To Content

    Instagram Brings #Curvy Back


    Last week, BuzzFeed Life reported that Instagram had banned "curvy" as a search term. This was how things looked then.

    At the time, an Instagram spokesperson said that the ban was a response to the tag's frequent use alongside images that violated the app's explicit content policies.

    However as pointed out by many of the women who participated in the #curvee movement to protest the ban, other terms more obviously related to explicit content were still searchable.

    Well, it's time to get excited...

    Saved by the Bell / Via

    ... because as of this morning, it looks like #curvy's back in town.

    “We want people to be able to express themselves, and hashtags are a great way to do that," a spokesperson for Instagram tells BuzzFeed Life.

    "At the same time, we have a responsibility to act when we see hashtags being used to spread inappropriate content to our community. In the case of #curvy, we don't like putting restrictions around a term that many people use in very positive ways, so we have decided to unblock the hashtag while taking steps to ensure that it's not used as a vehicle for bad content."

    Only a few photos are up under the tag so far, so you know what that means... time to start posting!