Plus-size retailer Eloquii has just launched a new collection tailored specifically for pear-shaped women.
The Viola Fit collection is made for women whose hip measurement is one to two sizes larger than that of their bust.
The line includes the quality, romantic pieces the brand is known for, all in sizes 14 to 24 — and many up to size 28.
"We found that many of our customers needed pieces to fit a shape that's bigger on the bottom than the top," Jodi Arnold, Eloquii's Creative Director, told BuzzFeed.
"We heard that they weren't able to purchase many of our options or had to alter everything they bought."
Styles include luxe looks perfect for holiday parties...
... ruffles straight out of Lemonade...
... and cigarette pants so chic, they'd make Audrey Hepburn do a double-take.
Arnold says the this collection is a trial, and that Eloquii hopes to create more Viola Fit pieces if customer feedback allows.
"We want to know what [customers] think and how this fits them," said Arnold. "If the customers are as excited about it as we are, then we will for sure continue and add more."
And as for special collections to fit other body types?
"We would love to expand our collections to fit the diversity of women size 14+ and their bodies," Arnold told BuzzFeed, citing Eloquii's desire to make their customers feel great in their garments as is — no alterations necessary. "Customer feedback will continue to drive what we do, and what we create in the future."