Aerie, American Eagle's lingerie line, has just released a new campaign teaser video featuring model Barbie Ferreira.
Ferreira, a self-described "curve" model, represents body type scarcely shown in the fashion industry: her measurements aren't that of a traditional straight- or plus-size model.
Which makes the "Real Talk with Barbie" video such a game-changer.
"Not being retouched... is very important to me," Ferreira says in the video. "People knowing that that's what I look like, without anybody's perception of what my body needs to look like [is important]."
And it seems like a lot of folks feel the same.
"If [women] were exposed to more campaigns like this one... self-esteem issues would [be minimized]," says one YouTube commenter. "Women are so much more badass and productive when we're not freaking out about a belly pooch or getting a thigh gap."
Amen to that!
You can see the whole video here, and keep an eye out for Aerie's full campaign with Barbie Ferriera, dropping soon.
