1. The first time you walked in, it was a life-changing experience.
2. And now you can't help but feel a slight tinge of overwhelming ecstasy every time you walk through the doors.
3. Other makeup stores are fine, but TBH, you'd rather be platinum than rouge.
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4. Because you CANNOT beat the discounts at Ulta.
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5. No other makeup store is bringing you savings like these!
6. Come on!
7. Honestly, who is tryna spend $20 on a sponge? Not Ulta lovers.
8. They just make you feel so loved.
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9. See this shit? This shit was FREE. Just for being your loyal self.
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10. And there's a FREAKING SALON! It's a one-stop shop for living your most glam life.
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11. Plus, you love that it's one of the few places that carry awesome products like Sam Villa hairbrushes.
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12. As well as all your fave Lorac stuff.
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13. Its house products are honestly pretty dope.
14. The employees make sure ALL of their customers are taken care of well. They try really hard.
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15. Like, really, REALLY hard.
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16. Finding their catalog is pretty much the only reason to sift through your junk mail.
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17. Walking out with a little orange bag (or three) is a euphoric experience. But you always wanna turn back around...
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18. because when you see this sign, you're finally home.
