You probably sample many excellent quality whiskeys for inclusion on the menu.
How do you reject something and decide between what is just really good from what tastes outstanding? If something falls into the latter category, how does it make it good enough for you to think customers would enjoy it rather than something you alone like?
What is the proper etiquette for drinking whiskey?
The goal is to never come off foolish but impress people. I, and probably everyone else reading this article, would love to come off like I walked out of an Old Hollywood film when I drink my whiskey. As opposed to cluelessly drinking it too quickly, holding the glass improperly or too much of it!