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Here's How To Get The New Purple Rain Snapchat Filter

Get ~underneath the purple rain~

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Yesterday, Snapchat released Bob Marley filter that many people found highly distasteful.

Just a heads up, @Snapchat, don't do a Prince filter.

The company was accused of promoting blackface.

Many fans warned Snapchat to approach their Prince filter with caution.

snapchat should probably think very carefully before putting out some weird Prince filter

All I'm saying @Snapchat is don't get any stupid ideas about a Prince filter. Let it go....

Do you think the filter helps fans express grief – or is it opportunistic?

.@Snapchat added a #PurpleRain filter in honor of Prince. 😭

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