Deciding on what to wear for the rest of your life is a serious endeavor — and one artist hopes to prevent tattoo regret by showing clients *exactly* what the finished product will look like on their bodies.
Instead of sketching on paper beforehand, Giovannitti takes a photo of his client, uploads it to his iPad, and sketches the ink *live* while he interviews them.
He records the sketches, so they can watch the evolution. The timelapse videos are completely mesmerizing.
"I ask them to tell me about why they want this tattoo, so it ends up being a piece of their story instead of something inspired by fashion," Giovannitti told BuzzFeed.