Skip To Content

    The Future Of The Apple Store Is Trees

    The Genius Bar is a Genius "Grove" now.

    On May 21, Apple is opening a really fancy new retail store right by Union Square in San Francisco.

    Nicole Nguyen / BuzzFeed

    It's at 300 Post St.

    According to Angela Ahrendts, Senior Vice President of Retail for Apple, this new store represents "the future of Apple retail."

    Nicole Nguyen / BuzzFeed

    Ahrendts used to be the CEO of Burberry, which is probably why she was wearing a sick trenchcoat.

    They offered some press folks a preview, and the first thing they showed us was this huge sliding door.

    It is 42 feet tall!

    When we walked in, everyone was clapping.

    Nicole Nguyen / BuzzFeed

    This is what Oprah feels like every day, probably.

    The first stop of our tour was "The Forum," a 35-foot wide 6k video wall with cube seating for various events like game nights, teaching sessions and music video premiers.

    Nicole Nguyen / BuzzFeed

    There were balls next to the cubes, but it was not clear whether or not they were for sitting.

    The leather part of the cubes can be pulled out to make more seating.

    Nicole Nguyen / BuzzFeed

    The leather cubes are not as comfortable as the wooden cubes though, because those have an imprint for your butt.

    The designers renamed the Genius Bar the Genius Grove, because bars are "noisy and loud" and the company is trying to make the experience "beautiful," "calming," and "inviting," Ahrendts said.

    Nicole Nguyen / BuzzFeed

    When you go get your Mac or iPhone fixed, you'll meet with an Apple "Genius" amongst local trees that live inside.

    Seems like a real missed opportunity to name it a Genius Orchard?

    Nicole Nguyen / BuzzFeed

    In "The Avenue," there are items like phone cases, headphones, and drones with "experts" standing by to show you how to actually use them.

    Nicole Nguyen / BuzzFeed
    Nicole Nguyen / BuzzFeed

    There are even more trees outside in the new part of the store called "The Plaza," where people can go to get free Wi-Fi, chill, and listen to acoustic performances 24/7.

    Nicole Nguyen / BuzzFeed
    Nicole Nguyen / BuzzFeed

    While this is the first public plaza, Apple says others will be found at their "most significant stores."

    Another new part of the store is called "The Boardroom," and you'll probably never get to see it.

    Nicole Nguyen / BuzzFeed

    It's for small and medium businesses, entrepreneurs, and developers to meet with the store's business team for training.

    So, anyway, the future of the Apple Store looks just like a normal Apple Store...

    Nicole Nguyen / BuzzFeed
    Nicole Nguyen / BuzzFeed

    ...with a bunch of trees.

    Nicole Nguyen / BuzzFeed

    Want awesome DIY tips in your inbox three times a week? Sign up for the BuzzFeed DIY newsletter!

    Newsletter signup form