Lil' Sweet is a collaboration between Dr. Pepper and I. The whole thought behind him is that we wanted him to be a rock god. He's not necessarily one person – I think he personifies an era of rock and glam. His whole thing is that he also personifies the benefits of Diet Dr. Pepper – you have all the sweetness with none of the calories. And that's why he's so small.
Check out Lil' Sweet do his thang!
People love Lil' Sweet!
Looks like Justin Guarini is another Idol alum with a great success story!