OK, so I'm sure you know the brand that makes this lip balm. If you don't, get outta here, ya pleb!

EOS/Amazon / Via amazon.com
So, the other day as I was rubbing some EOS lotion onto my dry lil' hands, I noticed three words on the bottle.

Pledis Entertainment
And that's when I realized that EOS is actually an acronym!
Drew Scanlon / Via youtube.com
It's not even a secret or anything. SEEEEEEE!!

Nicole Martinez/BuzzFeed
EOS stands for "evolution of smooth," as in it gives you soft lips/skin after use.
evolution of smooth
It’s on their freaking website!!! LOOK AT THE URL! 👀

evolution of smooth / Via evolutionofsmooth.com
Aaaaand to prove that I'm NOT the only person shaken and stirred after this revolutionary discovery, check out these tweets:

Ahart17 / Via Twitter: @Ahart17

alruds / Via Twitter: @alruds

sparkypark2 / Via Twitter: @sparkypark2
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Be honest, did you know what EOS stood for?
YES! It's on the package, ya fool!No, I am SHOOK!I don't understand the question, and I won't respond to it.
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Be honest, did you know what EOS stood for?
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vote votesYES! It's on the package, ya fool!
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vote votesNo, I am SHOOK!
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vote votesI don't understand the question, and I won't respond to it.