According to UN Women, men in Egypt and in other Middle Eastern countries, it's often considered taboo to disclose your mother's name. In fact, if a man does reveal his mother's name, he will often be subject to public ridicule.
UN Women asked several men in the Middle East, "what is your mother's name?" and the response was heartbreaking.
This guy didn't want to reveal it either.
A couple of them had nervous jitters...
But this guy offered up the real reason why these men don't want to reveal their mother's names.
And this guy clarified, it's OK for you to mention your father's name, just not your mother's.
It's not that these men don't want to reveal their mother's names, they are just scared of what could happen if they do.
To bring awareness, this initiative asked men in the Middle East to change their Twitter profile on Mother's Day to their mother's name. In this region, it was celebrated on March 21.
So far the response to the campaign was positive, with most just tweeting the names using the hashtag #MyMothersNameIs.
Could you imagine not being able to speak your mother's name?