Super Bowl MVP Joe Flacco Is Finally Getting His Due

The new face of a franchise.

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Flacco signed an endorsement deal with Haribo, the world's largest makers of gummy treats, just before the Super Bowl. According to ESPN, the only other athlete to even sign a deal with Haribo is 1989 NASCAR Winston Cup champion Rusty Wallace, so Joe's in esteemed company.

H/T @SunnyOnSports