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    Super Bowl MVP Joe Flacco Is Finally Getting His Due

    The new face of a franchise.

    Joe Flacco hasn't yet signed his impending mega-contract after winning the Super Bowl, but he's already the new face of a franchise. The Haribo Gummy Bear franchise.

    Flacco signed an endorsement deal with Haribo, the world's largest makers of gummy treats, just before the Super Bowl. According to ESPN, the only other athlete to even sign a deal with Haribo is 1989 NASCAR Winston Cup champion Rusty Wallace, so Joe's in esteemed company.

    H/T @SunnyOnSports

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