When a buyer pays money for a transaction, s/he only pays it to Taobao’s payment system. The seller will not receive the money until the buyer confirms that s/he has received the product in good condition. If buyer forgets about the transaction after receiving the product, the seller is automatically paid after 10 days.
Apart from these reasons, wide variety of products is also one of the major reasons behind the popularity of Taobao. Be it furniture, hotel rooms, food items, clothes, accessories or anything, name the product and you can order it on Taobao. It encourages buyers to shop zillions of items on Taobao.