Since Thursday, Aug. 28, Snoop Dogg has been posting photos and videos on Instagram in which he plays a white character named Todd:
Here he is with actress Nia Long:
And kissing his own reflection:
YouTube user Trap Beatz compiled this compilation of Snoop's Todd videos:
View this video on YouTube
And Uproxx pointed out that Todd recalls Bob from marketing, a white character Martin Lawrence played in the early seasons of his 1990s sitcom, Martin.
View this video on YouTube
It's unclear whether Snoop Dogg invented Todd for fun, or if the character will appear in a forthcoming sketch or movie. BuzzFeed has reached out to a spokesperson for Snoop for comment.
Back in March, Nick Cannon was criticized for wearing whiteface to promote his album, White People Party Music, in a since-deleted Instagram.
On Twitter, Cannon said he loved the conversation his photo prompted:
I love this conversation though. It’s showing a lot of people’s true colors… #punintended #wppm woooo!!!