This is Vidiots Video in Santa Monica, CA. It's one of the last remaining video stores.
Mental Floss listed it among the "best" and "awesome" currently active video stores.
Opened in 1985, the store has been around for 31 years.
It's famous colored brick wall is a popular insta photo spot.
Recently, the store launched an IndieGoGo campaign. Which is totally normal, until...
On Twitter, searching for the hashtag #vidiots, reveals even more deep rooted love:
So what gives?
According to their campaign story, the store is looking to save some 50,000 titles in their library.
Is video the new vinyl?
...and are video stores about to have the same cult resurgence as record stores?