1. Break through the 4th Wall – Know Your Audience
2. Position Your Brand to Flourish, Not Flop
Your brand is valuable to your target audience, but how are they supposed to know that if you don’t tell them? Strengthen your brand integrity by expressing how you, your product, or your service is the best of the best.
3. Hire an Assassin to Kill Your Brand for You
Hiring a design-based agency with a proven track record of successful brand development ensures your marketing initiatives are backed by strong, quality branding that will resonate with audiences.
4. Brand Everything, Even the Toilet Paper
After developing a name and graphic identity for your new venture, make sure your marketing efforts are consistent across platforms. Branding doesn’t end at logo and web design; you need to consider every detail, from favicons and social media profiles, to business cards, apparel, and beyond. Read more about branding beyond the logo in our “Don’t Just Put a Bird on It” blog.
5. 3, 2, 1, Blastoff!
Use strategic social media and inbound marketing tactics to build anticipation for your launch and to educate audiences as to why they need to experience your brand. Make sure the public knows when you’ll be open for business, and don’t let them down with delays!