"It's ironic, some of my followers consider me a 'fashion blogger' but #DressWithUs started as a tool to help ME break out of my fashion cavern of doom. I was a new 30-something mom opening drawers and pulling out 20-something short shorts that just weren't going to work any longer," Allison told BuzzFeed Life.
Allison suffered from a total loss of fashion mojo, which is when she signed up for StitchFix, an online styling service.
Allison told BuzzFeed Life: "Somewhere along the line I lost all confidence in putting any type of fashion sense together to form an outfit... [a stylist] was exactly what I needed."
But it was when she announced her pregnancy on Instagram that the account took on *new life.
(*yes, pun intended)