If you've logged on to any social media platform this morning then you've probably seen the latest campaign for Kanye West's Yeezy Season 6, featuring Paris Hilton and others dressed like Kim Kardashian.
While some people applauded the fashion brand's marketing strategy...
...there were others who couldn't help but point out an ironic twist to Paris Hilton's role in the campaign.
For those who don't know, before Kim Kardashian created her own family empire, she used to work as Paris Hilton's personal assistant.
And once the reality star began to get recognized as more than just Paris Hilton's plus-one, things got a little messy.
And although the two have since kissed and made up...
...Twitter refuses to forget how much the tables have turned. Here's what people are saying: