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    31 Holy Grail Beauty Products From Target That You Probably Want To Know About

    Time to ponder how you've been able to live without owning every single thing on this list.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A Bliss SPF 30 mineral sunscreen, because daily sun protection is a must. This dreamy clean SPF blends into skin seamlessly and has a smooth, never-greasy finish. Pro Tip: Use at least 1/2 teaspoon of sunscreen for your face and neck, and reapply every two hours for optimal sun protection!

    Bottles of Bliss Block Star mineral sunscreen on sand next to umbrellas

    Promising review: "Got this on Hyram’s recommendation and holy cow, I have NEVER been so impressed by a sunscreen. It is completely, completely undetectable. It is lightly tinted but in my opinion, doesn’t cover… just blends right in so easily and seamlessly. Not dewy or greasy-feeling or -looking, either. Leaves a natural finish that does indeed seem to blur pores a little." —wfw12

    Price: $24.49

    2. A Winky Lux lip oil that'll nourish your lips with vitamins and hydrating avocado, sunflower, olive and jojoba oils. Get ready to become a glossy glamster with this high-shine, nutrient-rich lip oil.

    A row of three lip oils on a yellow backdrop

    Promising review: "This lip oil is just incredible! My lips were instantly hydrated and look so much better immediately, I am in disbelief. It has a very nice shimmer, but not too much. I don’t often splurge on stuff like this for myself, so it was a really nice little treat, especially since it is so awesome!" —Julie

    Price: $18

    3. An anti-microbial makeup sponge for achieving an airbrush-like finish with your foundations, concealers or tinted moisturizers. Dampen your blender (because hi, it's a sponge), then apply your makeup and take a million unfiltered selfies!

    An orange makeup sponge

    Promising review: "These are the best beauty blenders! Even better than the original beauty blender brand. They are SO good wet or dry and don’t absorb tons of product." —misschelsea

    Price: $5.79+ (available in one, two, four and eight counts)

    4. A NYX makeup setting spray, because when you spend a lot of time doing your makeup, you want it to stay where you put it. A single spritz and you're set for up to eight hours!

    A bottle of clear makeup setting spray in a puddle of water

    Promising review: "This is by far my favorite setting spray, It does not make you dry out or oily. Seems to really set your make up and feels very refreshing when you first spray. Pleasant smell, nothing weird...I will continue to use this product." —tattoomama

    Price: $9.99

    5. A 10% glycolic acid resurfacing gel that'll resurface and renew your skin. This chemical exfoliator smooths uneven skin tone, texture, and fine lines, and minimizes the look of pores.

    a bottle of glycolic acid

    Promising review: "I’m in love with this. Never in my life have I had so much improvement on my pores and this actually makes me look way younger, I love it and will never stop using it. I really recommend a million. It’s incredible, magic, in love, have no words." —Jeaneida

    Price: $23

    6. An Almay concealer, because just because you're tired, doesn't mean you have to look like a cast member of The Walking Dead. Blur the look of dark circles with this lightweight concealer, which is formulated for a natural look. Bonus: it won't settle into fine lines and wrinkles!


    Promising review: "Goes on smooth and blends well!" —elle

    Price: $8.99 (available in seven shades)

    7. A Vanity Planet facial steamer that'll refresh your skincare routine. This game-changing tool opens pores, hydrates skin and is oh so relaxing. For an elevated experience, add a few drops of your fave essential oil for a spa-like atmosphere. Pro tip: fill your steamer with distilled water for a longer life span!


    Promising review: "Heats up fast on my very first use. The steamer looks very sturdy and well made." —KC

    Price: $49.99

    8. A Bliss cream-to-water hydrator for next-level hydration. This moisturizer is supercharged with four types of hyaluronic acid for intense-yet-weightless, all-day hydration. Check out the dry skin formula for a colorant- and fragrance-free version!

    An open jar Bliss cream-to-water moisturizer

    Promising review: "A must-have for my skincare routine. Put this on at night, keeps my face hydrated for the entire next day. Not heavy. Light . Does not break out my skin. I have combo skin, acne-prone." –Christy

    Price: $24.49

    9. A pack of press-on nails that are made with gel polish, so you can get a salon-quality manicure at home. Finally have all the nail artistry and design you wanted, without paying big bucks for a pro manicure or dealing with actual polish. The nails last for up to 14 days.

    A hand reaching for a pack of light pink press on nails

    Promising review: "These lasted at least two weeks — even with typing and grabbing products (at work) and household chores. Application: pressing down on the extra half of the stickers help before filing. Be patient and results aren't bad. See less damage on the nails compared to painting nails. Win win in my book. Just wish they have more color selection."—SS

    Price: $6.99 for 34 nail strips

    10. A gua sha for working out your facial muscles. This classic beauty tool helps tone, tighten and de-puff your face, without any chemicals. Just apply an ample amount of your go-to facial oil or moisturizer, then glide your gua sha in upward and outward motions, easing muscle tension in your face.


    Promising review: "Love this, it does a great 'lymph massage' on face and neck, even without lotions. I've seen my sagging neck get better after only a few times. It also helped my TMJ pain, using upward strokes from jaw to ear. Try it!" —Gypsy

    Price: $12.99

    11. A Pacifica rose quartz facial roller that'll supremely soothe your skin. This roller is perfect for relieving pressure and massaging facial muscles. Pro tip: pop your facial roller in the fridge for a few minutes before use, for extra de-puffing benefits and an instant cooling effect.

    A row of three rose quartz facial rollers

    Promising review: "Sturdy and well-made. There’s a good weight to this and it seems to be great quality quartz. Doesn’t absorb too much of my serum/moisturizer/oil, so it’s the perfect face roller." —CC

    Price: $23.49

    12. A Maybelline volumizing and lifting mascara, because you deserve a mascara that can do it all. Give your lashes a lift with full volume. Your next makeup look – EYE-CONIC!


    Promising review: "Amazing mascara. Adds volume and lengthens lashes without being clumpy! A little soap washes it off so I appreciate that it doesn’t take five washes to remove. Best drugstore mascara!" —samd

    Price: $8.99+ (available in four shades)

    13. A Winky Lux glitter spray that'll help bring the carefree festival vibe to your front door. This shimmering spray adds an iridescent glow from head-to-toe — and it contains no plastic glitter, so your glam look will also be environmentally-friendly!

    A Wink Lux glitter spray

    Promising review: "I wanted something to catch the sunset and illuminate my shoulders and collar bone — and this is perfect. Word of caution: if you have body lotion (or any moisturizer) on, the shimmer will stick and it takes make-up remover to get it off. Also, it's called a 'puff' - but it is more like an old fashion atomizer. A gentle pump is all that's needed or it will be everywhere!" —SilverChic

    Price: $18

    14. A Revlon oil absorbing volcanic roller, because people with oily skin ~get it~. This revolutionary reusable oil absorber is the eco-friendly replacement for single-use blotting sheets. Gently roll onto your face to instantly wipe away shine and massage skin. To clean, just wash with gentle cleanser and air dry.

    A oil absorbing volcanic roller

    Promising review: "This really works! It absorbs the oils on your face and can be washed to be reused over and over. Have an oily T-zone and don't want to retouch your makeup by packing on powder, so you don't look icky? This is what you need. Why isn't this advertised more?!" —gnome_way

    Price: $15.89

    15. A matte lipstick that'll take your pout to the next level. Plus, this multi-use formula can also be used on your eyes and cheeks. Pack this for all your morning-after needs.


    Promising review: "This three-in-one product feels extremely high end. I’ve never found a lipstick formula that I’ve liked this much at an affordable price, let alone a multitasking product! It looks beautiful both as a blush and a lipstick. I haven’t tried on my eyes, but that is next. I want ALL OF THEM! The shade 'cannoli' looks very bold but can be worn as one layer for a lighter, blotted look. It’s my absolute favorite." —Allisonn90

    Price: $14.69 (available in seven shades)

    16. An E.l.f. putty makeup primer for a virtually pore-less complexion and smooth makeup application. This is the primer to beat all primers, and provides an instant smoothing and matte effect. The best for oily complexions!


    Promising review: "Love this primer! I take a little chunk, rub it in my fingers to warm it up, smooth it over where I have the most pores (nose and cheeks), and pat it into my skin. I'm really oily, especially on my nose, and this has been the best primer to really prime and mattify my face before any makeup and even without it!" —iamanon

    Price: $9 (available in three shades)

    17. An Olive & June long-lasting nail polish that'll elevate your at-home manicure and pedicure game. This cruelty-free vegan polish provides a smooth, streak-free shine, so you can give yourself a mini spa day anytime, without the price tag.

    A manicured hand holding a bottle of light blue nail polish

    Promising review: "I will never use a different brand besides Olive & June! I got sick of paying so much to get shellac polish at salons that always ruin my nails. But this polish looks like gel and goes on so smooth. It took two coats but that’s a small price to pay for a good polish that looks salon quality!" –Target Reviewer

    Price: $9.79 (available in 21 shades)

    18. A W3LL People Bio Tint Moisturizer with SPF 30 for correcting imperfections while also providing super sun protection. Moisturize skin with a tinted satin finish for the perfect "no-makeup" makeup look. Plus, it's cruelty-free!

    four color swatches next to a foundation tube

    Promising review: "Covers dark circles under my eyes like a boss!! I'm a teacher during COVID, so my exhaustion is through the roof! But I look more refreshed all day long with this concealer! I love it!!" —Target Reviewer

    Price: $29.99 (available in three shades)

    19. A face palette with blush, bronzer and highlighter, so you can have all your face makeup in one place. Name a more iconic trio. The best part? It's formulated with all clean ingredients!


    Promising review: "I really like this palette. The colors are really nice and go on smoothly, plus the powder has a really nice scent, can't really pinpoint what it is but I really like it, maybe a toasted coconut? I use it both for my face and eyes. I use the bronzer in my crease and highlighter in the corners for a quick, low maintenance eyeshadow look. The highlighter is amazing." —PinkKoala

    Price: $12.19

    20. A Honest Beauty 2-in-1 mascara and lash primer that's as chicly packaged as it is functional. This slick, dual-ended tube boosts lash length, volume, and definition for absolutely striking eyes!

    An open tube of mascara on a peach backrop

    Promising review: "Hands-down the best mascara I have ever used and I have used a TON! For me it’s my holy grail mascara! I don’t see how anyone could be disappointed in this one." —Target Reviewer

    Price: $16.99

    21. A Winky Lux brow pencil, so you can finally have the brows of your dreams. This shade matches a number of brow colors, and can be used for a variety of looks. Going for a defined look, just add more pressure. A lighter look? Apply softly!

    A dual sided brow pencil with an eyebrow brush on a pink backdrop

    Promising review: "Let me just start by saying that I have tried countless eyebrow pencils and this one is by far my favorite. I have dark eyebrows and reddish brown hair so it’s incredibly hard to find a good color match, but this is it! The shape is great and the product consistency is amazing." —HonestReviewer

    Price: $16

    22. A Bliss vitamin C + tri-peptide serum, because you need a game-changing, clinical-grade vitamin C that won't break the bank! This super-serum visibly brightens and firms skin while diminishing the look of dark spots for revived, radiant skin!

    A bottle of Bliss vitamin C serum on a pile of orange slices

    Promising review: "Love this serum! I use it everyday before putting my makeup on. This product has brightened my skin, and helped my face to look fresh and clean. Highly recommend. It also lasts FOREVER. And a little pump goes a long way. I also enjoy the slight citrus scent to it. I have sensitive skin and have had zero issue with this product!"— Target Reviewer

    Price: $28.99

    23. A bottle of Tanologist sunless tanning drops for a flexible formula that gives you that perfect sun-kissed glow – without the sun burn! Apply anywhere between two to 12 drops to customize your glow.

    Three Tanologist tubes with the beach in the background

    Promising review: "I have fair skin and the medium works perfectly for me! I use about three drops with moisturizer on my face every four to five days, and this product gives me a very natural-looking tan. Using it only on my face, one bottle has lasted for well over a year now. Definitely recommend for quality and price!" —Target Reviewer

    Price: $19.99 (available in three shades)

    24. A Honest Beauty eyeshadow palette, so you can have all the shades you need in one spot. Seamlessly transition from day to night with a versatile mix of 10 mattes, shimmers, and satin shades.

    A model holding an eyeshadow palette

    Promising review: "I love this palette. The colors are so lovely. The makeup goes on smoothly, stays put and doesn't crease. And, if you need one more reason, it has a built-in mirror. No matter your skin tone or makeup expertise, this is a great, easy to use eye shadow palette. Definitely worth the price, in my opinion."— Target Reviewer

    Price: $19.99

    25. An E.l.f. multi stick for your eyes, lips and cheeks! This all-in-one provides the perfect au natural, "no makeup" makeup look with a perfect pinch of color. Only have five minutes to get ready? No problem!


    Promising review: "The E.l.f. Monochromatic Multi Stick is perfect for me. I use it on my cheeks and lips. I bought it in store and the container was spot-on with the color of the makeup. I like that the container has a shimmer finish, so that you know what to expect from the makeup. It is not greasy. It stays on well, especially as a lipstick and is compact in size." —TargetFun

    Price: $4 (available in seven shades)

    26. A Hero Cosmetics acne patch, because not all heroes wear capes. Banish blemishes overnight with this acne-fighting sticker!

    A white box of blemish patches on a desk
    Hero Cosmetics

    The patches use medical-grade hydrocolloid (a gel that absorbs pus) to suck the gunk out of your whiteheads. You'll see results within six hours.

    Promising review: "Completely worth the hype! Cuts zit time in half! And the fact that you can see them working is so satisfying! Bought these for my teenage sister as well, and she loves them!" —Target Reviewer

    Price: $7

    27. An Honest Beauty tinted lip balm that'll perfectly prime your pout. This lippie is infused with nourishing avocado oil and antioxidant-rich acai and pomegranate oils. The sheer-but-buildable tinted balm naturally locks in moisture for 6+ hours to keep lips feeling soft and smooth.

    Seven tubes of tinted lip balm lined up

    Promising review: "Moisturizing and very comfortable to wear. Don't expect this to be as pigmented as a lipstick because it's not. It's a nice sheer wash of color. Fabulous for when you don't want a bold lip but want a little something on there. I have two colors and would like to get more." –Target Reviewer

    Price: $8.99 (available in seven shades)

    28. A customized bottle of conditioner, so you can get salon-quality treatment at home. Function Of Beauty provides four different formulas, specific to your hair type (straight, wavy, curly, coily) for a curated hair cleaning. You can also mix in up to three booster shots (sold separately) to add volume, shine, protect color, and so on!

    A blue bottle of hair conditioner on a blue backdrop with a swatch

    Promising review: "Super happy to give this product a try and glad I did! Always had issues with frizz so using the mixture with the anti-frizz, strengthen and deep conditioning really helped my hair! Definitely getting this product again!" –Kat

    Price: $9.99 (available in four formulas)

    29. A Bliss vitamin C + tri-peptide moisturizer that'll give your skin undeniably glowing results. This clinical-grade vitamin C moisturizer delivers intense hydration to boost brightness and elasticity in ONE use for brighter, bouncier skin! Orange you glad you discovered this?!

    An orange jar of vitamin C moisturizer

    Promising review: "I use this moisturizer at night along with the serum and I love this! My skin gets dry between the season changes and my daily makeup wearing. This moisturizer is thick and I feel like I'm really taking care of my skin as I apply it. I have not used this as a morning moisturizer." –Target Reviewer

    Price: $25.49

    30. A contouring facial roller, so you can easily de-puff your skin, promote blood circulation, and enhance product absorption. As an added bonus, you can place it in the fridge prior to use for a ~refreshing~ chilled feeling.

    A model using a silver contouring facial roller

    Promising review: "Feels like a luxury roller at a fraction of the cost. It has a nice weight and the roller itself feels amazing. It really helps with jaw soreness / tmj and reducing puffiness in the face." –Target Reviewer

    Price: $18.29

    31. A Bondi Sands' self-tanning foam that'll be your new go-to method for getting that full-body beach bronze without ever leaving the couch. Pro tip: use a tanning mitt for a flawless finish (and no orange hands)!

    a model holding the white bottle of tanner in light/medium

    Promising review: "This product has worked great for me. It goes on very easily and does not leave me orange. I would definitely recommend this product!" —Target Reviewer

    Price: $26.99

    The reviews for this post have been edited for length and clarity.

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