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    Apr 27, 2020

    Land O'Lakes Took The "Butter Maiden" Off Their Packaging And Now People Are Having Meltdowns Over It

    "You can kiss this butter buyer's ass!!"

    After 100 years, Land O'Lakes announced that they're removing the "Butter Maiden" from their packaging.

    Land O'Lakes

    Yes, that's what they call her: the "Butter Maiden."

    The new packaging puts more emphasis on "farmer-owned."

    Land O'Lakes

    The packaging may eventually feature photos of actual Land O'Lakes farmers or co-op members.

    “We’ve recognized we need packaging that reflects the foundation and heart of our company culture,” Land O’Lakes explained.

    As one would totally expect in this glorious year of 2020, people are outraged.

    ABC

    They're really mad at butter and they're boycotting it.

    ABC

    "Land O Lakes can kiss this butter buyer's ass," this woman with a cart full of plain yogurt said.

    Twitter / Via tmz.com

    "YOU CAVED TO THE PERPETUALLY OFFENDED! I WILL NOT PURCHASE IT AGAIN!!" this man screamed.

    Facebook

    "Dumping the icon lady on your products???? Really?? Makes me want to throw up," a profile picture of a dog wrote on Facebook.

    Facebook

    This person said "Hasta la vista baby" but might consider saying "Hola" if Land O'Lakes brings back the logo.

    Facebook

    This person said that they're going to keep the old Land O'Lakes packages as mementos.

    Facebook

    And this person is going to switch to the brand with the deer on it.

    Facebook

    "Removing your traditional Indian Maiden from your package? I'm removing your product from my fridge."

    Facebook

    "Pathetic!"

    Facebook

    "Grow a spine."

    Facebook

    "Screw you."

    Facebook

    People are really mad!!

    Facebook

    "Land O Lakes will now be LAND OF THE LOST!"

    Facebook

    Soooo, yeah, the year is 2020, we are in the midst of a global pandemic, and people are really mad at butter. A truly historic moment for the history books.

    Facebook

    I guess people are gonna have to find a new butter.

    Facebook

    This guy has it figured out.

    Facebook