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    31 Things From Target That’ll Make Parents Wonder “Why Didn’t I Buy This Sooner”

    Ah yes, finally a list of products we all wish we'd known about like *yesterday.*

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed collects a share of sales and/or other compensation from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A 10-pack of Arm & Hammer Nursery Fresheners so you can keep your diaper bags, diaper pails, changing tables, and hampers smelling *so fresh and so clean clean*.

    the colorful nursery fresheners stacked on top of one another

    Promising review: "I’ve been using these for years in my kids' rooms. I just place one in the closet to keep the room smelling fresh. I’ve also used them in diaper pails when they were smaller and they help. Currently I have one in my trash drawer in the kitchen as well!" —Target reviewer

    Price: $10.99 for a pack of 10

    2. How to Stop Losing Your Sh*t with Your Kids, a parenting book to help you manage all those big feelings when kids don't listen, *lives* on my nightstand. Carla Naumburg's hilarious tone gets you amped to tackle all the bumps in the parenting road.

    the yellow front cover of the book

    Price: $13.64

    3. A leakproof bento box that's sure to get your little ones excited about eating lunch. I even try to sneak in some healthy snacks and it (almost) always comes back empty!

    the blue bento box with snacks inside

    Promising review: "I love this for my toddler. All the different compartments helps me get creative with wanting to add different snacks, fruits, veggies, etc. My son also loves it! It’s VERY sturdy and made with great quality, definitely worth the price. It’s easy to clean and store. I haven’t had to use the inner tray to warm food up yet so not sure how that will be, but I have refrigerated it and the food stayed nice and cold." —Lilsalcido

    Price: $24.99 (available in four colors)

    4. A travel wipe dispenser, because it's a great solution for quick and easy on-the-go diaper changes. It also includes a strap that conveniently hangs on strollers and diaper bags!


    Promising review: "Works perfectly and just what I was looking for! I was looking for a travel wipes container to keep on the back of our high chair for mealtimes, and was having a hard time finding something that wasn't too bulky and that would hang nicely. I've been using this for a few days and so far it's kept my wipes wet and fresh so that it's easy to clean up my little one. I'm overall satisfied and have yet to have any issues." —babyblue

    Price: $8.99 (available in two colors)

    5. And a UV sanitizer to help clean baby bottles and teething toys. This device sanitizes items in just 11 minutes! AND there is no cleaning or descaling needed, because of its UV technology. You can even use this to sanitize the remote, phone, keys, and other household items!

    the sanitizer filled with baby bottles and pacifiers

    Price: $149.97

    6. A machine-washable shopping cart cover that gives me so much peace of mind when grocery shopping. This ingenious product fits most shopping carts and restaurant-style high chairs, keeping your kiddo from touching their germy surfaces — AND it folds up into a small pouch, so you can easily throw it into your diaper bag/purse.


    Promising review: "Love the protection these provide from dirty shopping carts and restaurant high chairs, especially for my baby born right at the start of the pandemic. Folds up to store in diaper bag or can be hooked onto diaper bag too. Wish they had different (solid) patterns though!" —Mama2BabyD

    Price: $24.99

    7. The Whole-Brain Child, a book that provides 12 revolutionary strategies to nurture your child's developing mind, is another one that I swear by and recommend to all my parent friends.

    the blue front cover of the book

    Promising review: "This book has changed the way I parent, as I do not want to pass down how I was raised to my own child. It even opens up awareness for the way I think and go throughout my day." —Target reviewer

    Price: $10.79+ (available in hardcover or paperback versions)

    8. A Pop It! sensory toy that is a hit among kids (and parents). It provides endless amounts of fun for those fidgety fingers. We have one of these in the back seat of the car because it is perfect entertainment for long drives.


    Promising review: "We loved the colors of this beautiful fidget toy! It keeps my girls busy and helps calm them down when they are upset!" —girlmom

    Price: $7.99

    9. A potty training chart because it's never easy to take on this task — but with this chart, which helps document all your kiddo's potty wins (like staying dry), you can get them excited about ditching the diaper.


    Promising review: "My son loves the velcro reusable stars! We've tried homemade potty charts, but they didn't give the same motivation and satisfaction. This one has my son excited to use the potty and has made potty training an enjoyable experience!" —Mommy of daughter

    Price: $14.99

    10. A pair of Ring cameras to give you peace of mind when you are not able to be in two places at once. Ring Indoor Cam is your solution to quickly check what’s happening at home, or in another room of the house, right from your phone or tablet.

    the white ring camera

    Promising review: "Really great cameras for the price. Using one as a baby monitor and the other in our kids' playroom. Works perfectly." —Joy

    Price: $119.99

    11. A 110-piece set of Magna-Tiles so you can sit back and watch your little one build for hours. Take it from me: these magnetic 3D tiles provide hours of play, and it's hilarious to knock them down. My husband and I even play with these after the kids go to bed!


    WARNING: choking hazard — small parts. Not for children under 3 years.

    Promising review: "This is our third set of Magna-Tiles. You can do so many extra-creative things with the Metropolis set. The kids never get bored of these and are always coming up with new ways to play." —Tigerdoll

    Price: $129.99

    12. A Babybjörn bouncer that provides natural rocking to stimulate your child’s development and help them stop crying (I swear). It's easy to wash, has an ergonomic design, folds flat to store easily, and is just plain wonderful!

    the babybjörn bouncer in gray

    Promising review: "My son loves his bouncer, and we love all the levels it has because instead of being set at one level he can rest or sit! I also love how easy it is to take everywhere and it doesn’t take up any space when you put it away. A must-have!" —TheBoujeeSusie

    Price: $199.99 (available in two colors)

    13. A coding starter kit for iPads to help your budding engineer get ready for some STEM-tastic fun. This set comes with the Osmo base for iPad, 31 coding blocks, stackable storage, and three game apps.


    Promising review: "This is great for a basic introduction to coding! My 6-year-old loves this. I like how it promotes critical thinking skills but also feels like a fun video game." –LK

    Price: $99.99 (iPad not included; compatible for all iPads except Generation 1, iPad Air 4, iPad Pro 11-inch, and iPad Pro 12.9-inch. The minimum iOS version needed is iOS 10).

    14. A Sit-to-Step High Chair with a 2-in-1 design that converts from a high chair to a step stool, to grow with your child. Trust me, this high chair is worth the investment!


    Promising review: "I researched high chairs for a long time before making a decision. I wanted something sturdy, easy to clean, and that looks nice. I have been really happy we went with the Skip Hop brand! The tray and seat is easy to wipe and clean and our little guy gets it messy daily! The straps are easy to remove and wash if needed. I like that the base is large and a great place to set the tray and bibs when it’s not being used. Another bonus is that it will later be used as a kitchen helper. This double function is great." —Mom of four

    Price: $199.99

    15. A turn-and-tell clock to help your little ones learn to tell time. This ingenious educational toy will get your kids on track to read clocks in *no time*!


    Promising review: "Melissa & Doug has always been one of my favorite brands. This clock is a very helpful tool teaching little ones to tell time." –Cinderelly

    Price: $10.99

    16. Pride 123, a beautifully illustrated counting board book that celebrates the LGBTQ community that can help kids learn about diversity, equity, and inclusion. My children absolutely love this book!

    the colorful front cover of the book

    Promising review: "Such a great book for kiddos, especially during Pride season. Fun colors and graphics, love it!" —Alana

    Price: $7.98

    17. An A–Z Bath Time Matching Game that helps turn bath time into fun time! Get creative and make bath time a learning experience by playing this memory game, with tiles that float and stick to almost any surface.


    Promising review: "What a cute and fun way to sneak some learning into tub time! These can be played on land as well…lots of fun and very cute! Great quality!" —k

    Price: $8.99

    18. A box of 14 reusable Batman-print three-layer masks to help keep your kids protected and safe. We love these masks because they can be used more than once, but they are inexpensive, so I don't get upset if the kiddo loses them at school. Plus the print is Batman, my personal favorite superhero!


    Also available in Troll print for $12.99

    Promising review: "My son is 6 and the small fits him perfectly. Granted he has a smaller head shape but they work perfect. I just know if I get a large size they won’t be as fitted and there will be gaps on the side of the mask. Definitely recommend! The print is super cute too!" —Franchesca

    Price: $15.89

    19. A vinyl splat mat that is perfect to put under a baby's high chair or use when facilitating sensory activities. This mat is easy to clean, durable, and nontoxic.


    Promising review: "This is just what we needed. It’s thin enough that it’s easy to maneuver. Also easy to clean. Perfect size, it fits right under the high chair. If the baby drops something I don’t have any problem picking it up and giving it back to the baby." —Luci

    Price: $14.99 (available in two colors)

    20. A magnetic maze puzzle game to help facilitate problem-solving skills at an early age. This is another great toy to bring for long car rides — your young one will be captivated for hours (one can hope)!


    Promising review: "Engaging for various ages, 2–7. Builds hand coordination for fine motor skills. Also offers problem solving opportunities to get the balls to the destination by objects with a magnet." —Customer

    Price: $22.99

    21. A vegan hand sanitizer spray specifically formulated for kids, toddlers, and babies. This product is made with naturally moisturizing ingredients, such as monoi coconut oil, aloe, and alcohol derived from sugarcane, to leave skin soft and germ-free without drying it out.

    hand holding the baby bum hand sanitizer

    Promising review: "When I was looking for a hand sanitizer for my son, I wanted something that was good quality without a nasty smell and that you couldn’t taste if my son stuck his hands in his mouth. Baby Bum Hand Sanitizer passed all my tests, it’s amazing. We take it everywhere and our son doesn’t get fussy about using it. Definitely a must-have!" —Karina

    Price: $4.89

    22. A cool-mist humidifier because no one tells you how often babies get sick! Having this handy will definitely help you out on those hard-to-sleep nights when your baby has a stuffy nose or is coughing. Plus, you can set it on a timer or change settings remotely using the app.


    Price: $59.99

    23. A large, 48-piece solar system floor puzzle that is out of this world. My 7-year-old daughter loves doing this puzzle and we use it to start conversations about planets, space, and the great unknown!


    WARNING: choking hazard — small parts. Not for children under 3 years.

    Promising review: "I purchased this puzzle for my 5-year-old son who is currently obsessed with the solar system. He loves puzzles, and it is very durable and good quality. Puzzles for kids make amazing gifts and bring hours of nonelectronic joy! Win!" —HannahBanana

    Price: $9.99

    24. We're Different, We're The Same – it's one of my son's favorite books. Filled with the classic Sesame Street gang, this book teaches young children about diversity. The whole family will enjoy it!

    We're Different, We're The Same cover

    Promising review: "Cute book that teaches toddlers about diversity. It’s one of my son’s favorite books!" —Jenn

    Price: $3.30

    25. A pack of Boogie Wipes that are a serious game changer for stuffy noses. These wipes are made with natural saline, which is gentle on the skin, helps clean and dissolve snot and boogers, and wipes away dirt and germs. They’re gentle enough to be used on noses, faces, fingers, and toes. Trust me, I even started using these on myself!


    Promising review: "These are SO good! My little one has been perpetually sniffly since starting daycare and these have been a lifesaver. Super gentle for his sensitive skin and they easily remove the stubborn, caked-on morning boogies!" —peajeigh

    Price: $11.39

    26. A baby nasal aspirator and saline spray to save parents' sleep when the baby is sick and filled with snot! Don't worry, the simple design and instructions make it easy to use and clean. This is my ultimate new parent recommendation — you definitely need this ingenious device!

    NoseFrida kit

    Promising review: "I think every parent needs one of these. This suctions so much better without needing to shove those regular bulb syringes into their tiny noses & is super easy to clean." —janemonreal

    Price: $25.49

    27. A safety bath spout cover that gives our family so much peace of mind every night when our little ones jump into the bath.

    Bath spout

    Promising review: "This has saved us many trips to the ER during bath time. My daughter loves bath time and often stands and slips in the tub. She’s had near misses with the faucet in our tub and I was so glad to finally cover it. You can still access the knob to turn the faucet into a shower with ease and back down. And it drains water very easily. We’ve had it for a few months now and I haven’t noticed any mold or build up." —Abigail 

    Price: $9.44 (originally $12.59)

    28. A monthly dry-erase wall calendar so you can keep the entire family's schedule in order. Or use it to meal plan so you can brainstorm new recipes for the month! Plus, it comes with its own marker so you can get planning right away!

    the Calendar

    Promising review: "So happy with this! I was nervous because poster-like dry-erase things I’ve had in the past didn’t erase well but this seems really well made. It’s also the only calendar like this I can fit on the tiny wall space I have in my kitchen so that’s great. I am using other fine tip markers instead of what it came with it, and that works great. Overall I love it!" —SK

    Price: $10.99

    29. A message board to leave sweet words of encouragement for your kids throughout the day. This is also a great way to help them start their journey on learning to read, write, and spell!

    Message board

    Promising review: "Simple but perfect! My kids love drawing on it & I love how easy it is to change the roll!" —Rachel

    Price: $20

    30. A roll of stick-on wallpaper so you can spruce up your kid's room without the mess and hassle of paint. It is also perfect for families who rent.

    wallpaper in room

    Promising review: "Bought this to decorate my granddaughter's room and it brings a fun accent to the room. Goes on nicely!" —Matching Wallpaper 

    Price: $34 (covers 27.5 square feet)

    31. And a First Little Readers parent pack to help jump-start your kiddos into the fabulous world of books! This set comes with 25 books that are perfect for helping beginner readers get into reading.

    First readers parent pack

    Promising review: "I love it cuz my son is five years older and has a disability. But he loves to read and look at pictures. It’s a great way to start getting your kids to read and sound out words. ❤️ wish it was cheaper cuz there are more to buy too I love to encourage my son to read. No matter what if he heard of hearing and try so hard to say words he still will sign language it too." —Amazing books

    Price: $13.59

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

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    The reviews for this post have been edited for length and clarity.