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There's Now Underwear That Saves Dads From Getting Hit In The Junk By Their Kids

The underwear is actually called "Fridaballs."

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Little kids have an uncanny ability to kick, punch, elbow, and headbutt the, uh, region on a near daily basis.

In fact, considering the volume of these attacks it's amazing any dad ever manages to have a second kid.

Chelsea Hirschhorn, co-founder and CEO of Fridababy, told BuzzFeed the idea was sparked by the punishment her husband received at the hands (and feet) of their sons.

View this video on YouTube

"I didn’t take his complaints too seriously at first (I mean, I birthed these kids from my own body, so it’s tough to compete with that frame of reference), but after witnessing one particularly rough incident, I decided to investigate and found 3 million videos on YouTube of dads 'taking one for the team.' I was convinced – this is a real problem that needed a solution."