Thanks To Grandma Facebook Was The Dominant Social Network In 2013

Seventy-one percent of online adults use Facebook compared to 18% for Twitter and 17% for Instagram, according to a new Pew Research Center report.

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A new Pew study on 2013 social media sites released Monday showed that Facebook remains the most used platform in the social networking space. Seventy-one percent of online adults are now Facebook users, up from 67% in 2012.

Facebook saw its largest and only substantial growth amongst your parents and grandparents this year, with 45% of people 65-plus years old now using Facebook, up from 35% in 2012.

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A senior Pew researcher says that growth amongst the younger 18–29 demographic has plateaued at 84%.

“It’s hard to get more than 85 percent of anyone doing anything,” Pew's Aaron Smith told The Washington Post Monday. “A lot of the easy converts in the younger group, or even in the older and middle-aged group, are already on the site. The senior group is the only area that has any substantial area for growth.”

According to the Pew study, while Facebook is most widely popular among a mix of demos, other social networks saw key growth with unique audiences.

The report focused on five specific social networks (Facebook, Twitter, Instagram, LinkedIn, Pinterest), omitting other social sites such as YouTube, Google+, Tumblr, Reddit, and Vine, and messaging sites popular among teens like SnapChat and WhatsApp.

Michael Hayes is a senior reporter for BuzzFeed News and is based in New York.

Contact Mike Hayes at mike@buzzfeed.com.

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