Skip To Content

    Kanye Opened His Pop-Up In Sydney And It Was One Big Fucking Mess

    The Life of Standing in Line for Nine Hours as They Serve One Customer at a Time.

    Yesterday Kanye West announced he would be setting up 21 pop-up stores across the globe, with Australia the first to have access to the exclusive, elusive The Life of Pablo merch.

    Lines for the Sydney store in iconic Bondi Beach wrapped around the block, with people camping overnight for the 10am opening.

    BuzzFeed

    Keen fans at the front of the line arrived at 6pm on Thursday to ensure they could get what they needed and go.

    BuzzFeed

    Some more entrepreneurial types camped out for the sole purpose of reselling at a higher price.

    BuzzFeed

    "The Don" brought his friend with him so he could "hook him up to sell more shit" in case there was a cap on the number of items he could buy.

    Unfortunately for those waiting in line the whole day, there was no cap on purchases, leaving many customers disappointed.

    BuzzFeed

    Rumours in the line were that you could purchase a maximum of only three items. This actually turned out to be three of each item in each size.

    As customers heard news of countless items and sizes depleted of stock, resellers sold the large quantities of stock they just bought at a high mark-up.

    BuzzFeed

    Many of those in line caved in and bought these marked-up items as a result of the line moving SO slowly throughout the day.

    https://www.instagram.com/p/BJRV8CsDri_/
    https://www.instagram.com/p/BJSXCBujOaL/

    Those that arrived at 8.30am weren't let into the store until eight hours later. At one point in Bondi the outlet was only serving ONE PERSON AT A TIME.

    πŸ™ƒ I've πŸ™ƒ been πŸ™ƒ awake πŸ™ƒ since πŸ™ƒ6.15 πŸ™ƒ for πŸ™ƒ this πŸ™ƒ Sydney πŸ™ƒ Kanye πŸ™ƒ pop πŸ™ƒ up πŸ™ƒ and πŸ™ƒ they're πŸ™ƒ letting πŸ™ƒ in πŸ™ƒ one πŸ™ƒ person πŸ™ƒ at πŸ™ƒ a πŸ™ƒ time πŸ™ƒ

    Security at the event claimed this was a result of staff feeling "overwhelmed" by the first group of 15 people let into the store.

    @mbroidered / Via instagram.com

    Beyond the issues that came with the first day of selling, Sydneysiders were also disappointed with the lime-green colour they were offered compared to the neutral sand of Melbourne.

    https://www.facebook.com/groups/1703815749855148/?notif_t=group_r2j_approved¬if_id=1471570125312528

    Sydney

    https://www.facebook.com/groups/1703815749855148/?notif_t=group_r2j_approved¬if_id=1471570125312528

    Melbourne

    The NY and LA Pablo merch is so much better than what's being sold in Sydney

    sydney definitely took the L on pablo merch

    Yet people are still hella excited, and I guess that's just what happens when you love Kanye like Kanye loves Kanye. Β―\_(ツ)_/Β―

    Universal

    BuzzFeed Daily

    Keep up with the latest daily buzz with the BuzzFeed Daily newsletter!

    Newsletter signup form