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The Truth Revealed: This Is Why People Are Really So Obsessed With Pokémon Go

Unless you’ve been living under one huge rock, you know all about the Pokémon Go craze and how nobody can seem to get enough of it.

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Unless you’ve been living under one huge rock, you know all about the Pokémon Go craze and how nobody can seem to get enough of it. Seriously, it cannot be escaped.

While we thought today’s generation was all about “Netflix and chill-ing,” since it’s launch, the gaming app has actually generated even more social media attention than the cult-favorite movie and TV streaming service — craziness, we know. In fact, one of the most noticeable effects of the game is that Pokémon Go has single-handedly managed to get a majority of those who were previously glued to their couch up and out there into the real world.

But, that’s the thing — is it really real? Not exactly, but it is about as close as we’ve come to it.

In just 21 days after launching, Pokémon Go has been downloaded 75 million times and has a user retention rate of 60%. So, what’s drawing in an influx of consumers so rapidly? Its augmented reality has definitely played a huge role.

As How Stuff Works explains, augmented reality is a “new technology [that] blurs the line between what’s real and what’s computer-generated by enhancing what we see, hear, feel and smell. On the spectrum between virtual reality, which creates immersive, computer-generate environments, and the real world, augmented reality is closer to the real world.”

As “The Millennial Mentor” Gerard Adams put it, Pokémon Go has done something that no other game, app or company has achieved yet: created a bridge between augmented reality and mainstream success.

But, just because Pokémon Go was the first to do it, that doesn’t mean that they’re going to be the last. Adams predicts that “eventually, augmented and virtual reality will play a role in our daily lives. AR and VR will constantly stretch into the way we gather data and information. By analyzing this information, we can make the internet of things smarter and we can make life easier. While this is the future, both AR and VR are finding the most success in entertainment. Aside from Pokémon Go, the Oculus Rift has changed the way gaming developers think.”

Still, augmented reality is already starting to stretch far beyond gaming.

“A great example is CrowdOptic,” explains Adams. “Following its tie up with Sony and the Denver Broncos, their technology lets spectators get an enhanced view of the football field including player stats, replays and photo sharing. CrowdOptic is on the front lines of improving life by using augmented and virtual reality. Using technology and smart eyewear and smartphones to improve live streaming, they are creating the next step in the way we view and engage with entertainment.”

CrowdOptic enables people to “look through walls and inherit each other’s views,” which is why just like Pokémon Go, Business Insider’s Julie Bort called it “a technology so cool that we’ve never seen anything like it.” Plus, it can even link to it.

“CrowdOptic’s middle wear for wearables understands where devices are aimed in common and can layer on top of a Pokemon's location,” Adams explains. “Like a game upgrade, CrowdOptic’s software could be used to share other Pokemon Go players’ views and make the game even faster, more interactive and more fun.”

So, what’s really been Pokémon Go’s secret sauce? Augmented reality — but it looks like we’re about to soon see it pop up in a bunch of other recipes.

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