The Patriots Hit 1 Million Twitter Followers, Then Made A Huge Mistake
An attempt to thank their fans with an online jersey for being "the 1st NFL team with 1 million Twitter followers," failed miserably when a user created a custom shirt displaying a racial slur.
Here is the original Tweet sent by the @Patriots account today:
We're saying thanks to @patriots' 1million followers w/ custom digital Pats jerseys - RT for yours! #1MillionPatriots
New England Patriots@PatriotsFollow
We're saying thanks to @patriots' 1million followers w/ custom digital Pats jerseys - RT for yours! #1MillionPatriots
9:47 AM - 13 Nov 14ReplyRetweetFavorite
Everything appeared to be going fine on their Twitter feed...
...until this Tweet showed up:
The Patriots apologized on Twitter saying, "Our filtering system failed" and "will be more vigilant in the future."
We apologize for the regrettable tweet that went out from our account. Our filtering system failed & we will be more vigilant in the future.
We apologize for the regrettable tweet that went out from our account. Our filtering system failed & we will be more vigilant in the future.
10:29 PM - 13 Nov 14ReplyRetweetFavorite
These two Twitter users sum it all up pretty well:
Last minute entry for worst tweet of 2014
Seth Fiegerman@sfiegermanFollow
Last minute entry for worst tweet of 2014
10:02 PM - 13 Nov 14ReplyRetweetFavorite
Live shot of the @Patriots front office
Jason Sparks@sparksjlsFollow
Live shot of the @Patriots front office
10:12 PM - 13 Nov 14ReplyRetweetFavorite
