Skip To Content

    The Patriots Hit 1 Million Twitter Followers, Then Made A Huge Mistake

    An attempt to thank their fans with an online jersey for being "the 1st NFL team with 1 million Twitter followers," failed miserably when a user created a custom shirt displaying a racial slur.

    Here is the original Tweet sent by the @Patriots account today:

    We're saying thanks to @patriots' 1million followers w/ custom digital Pats jerseys - RT for yours! #1MillionPatriots

    New England Patriots@PatriotsFollow

    We're saying thanks to @patriots' 1million followers w/ custom digital Pats jerseys - RT for yours! #1MillionPatriots

    9:47 AM - 13 Nov 14ReplyRetweetFavorite

    Everything appeared to be going fine on their Twitter feed...

    ...until this Tweet showed up:

    The Patriots apologized on Twitter saying, "Our filtering system failed" and "will be more vigilant in the future."

    We apologize for the regrettable tweet that went out from our account. Our filtering system failed & we will be more vigilant in the future.

    New England Patriots@PatriotsFollow

    We apologize for the regrettable tweet that went out from our account. Our filtering system failed & we will be more vigilant in the future.

    10:29 PM - 13 Nov 14ReplyRetweetFavorite

    These two Twitter users sum it all up pretty well:

    Last minute entry for worst tweet of 2014

    Live shot of the @Patriots front office