This is Shad Moss, formerly known as Lil' Bow Wow to those who were teens and tweens in the early '00s.
Earlier this week, Moss posted a photo on Instagram with the caption: "Travel day. NYC press run for Growing Up Hip Hop. Lets gooo. I promise to bring yall the hottest show EVER. May 25th on @wetv."
That was all fine and well until a Twitter user by the name of @Al_Khee sent out this tweet, alleging that Moss wasn't on a private jet but instead traveling on a regular plane.
Lmfaooooo who's mans is this @smoss?!
BuzzFeed News has reached out to the user to verify if the image is actually of Moss, and to Moss's publicist for comment.
As a result, people began clowning Moss over the alleged plane/Instagram-gate, and thus the #BowWowChallenge was born.
On vacation in Hawaii #bowwowchallenge
People began making their own fake stunts in response to the unverified photo.
With my man 😘 #bowwowchallenge
Nothing is what it seems.
Hella Bottles For Tonight 😈‼ #Bowwowchallenge
And the jokes wouldn't stop.
"Riding in my foreign" #bowwowchallenge
People chimed in on everything from fake cars...
Blessed 🙏 My new ride at the car wash. #BowWowChallenge
...to meals that looked less than appetizing.
"Just ordered room service." #BowWowChallenge
And other food, as well.
Just got done grocery shopping 🙌💪 the grind never stops😎💯#bowwowchallenge
There were even fake romantic interests.
Y'all keep sleeping on me and mine, and we'll keep slaying #bowwowchallenge
Jokes aside, there was another interesting detail about the whole ordeal: It looks like there's a website — which specializes in VIP transportation — that features a photo that looks pretty similar to the one Moss uploaded to Instagram.
So basically, this is everyone right now:
