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Here's What Company Slogans Would Look Like If They Were Actually Honest

According to graphic designer Clif Dickens.

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"I was at a restaurant and I'd ordered a Coke," Clif, 27, told BuzzFeed. "Without skipping a beat, the waitress asked, "Is Pepsi okay?". I'd heard it so many times by that point, but I still thought it was funny — and I decided to do something with it."


"I did one on Subway, and it was really divisive. Some people loved it, some people hated it," said Clif. "But I think both camps can agree on the bread."

"The challenge is not to just say something like, 'This company sucks' — because that's not funny." he said. "I try to come up with things that people can immediately recognize and relate to, and hopefully, laugh about."