5 Reasons Your Business Should Have Its Own App

If you believe that mobile apps are a prerogative of big-time brands with hundreds of employees, you are wrong. Today even the smallest of small businesses use apps to a great effect, and there is nothing to prevent your own business from doing the same. But why exactly should you jump the bandwagon? Here are a few reasons.

1. More Ways to Reach out to Clients

It doesn't matter what you deal in, a mobile app can provide you with additional ways of customer engagement. An app with a messaging function provides an entire means of reaching out to your clients that can be easily accessed by anybody who has downloaded the app at any time, in any place, without any extra effort on your side.

2. Getting an App Is neither Expensive nor Difficult

Rapidly growing mobile usage and spread of apps responsible for every conceivable and inconceivable function means that both supply and demand for apps is growing as well – and today it is much easier to find inexpensive mobile app developers than just a few years ago. Most problems associated with ordering an app stem not from the difficulty of the process or its costs, but from the fact that most small business owners have a very vague understanding of how this entire thing is working. So don't worry, ask around, find a reliable developer, and all your problems will be solved.

3. More Visibility for Clients

Statistics show that an average person spends 1,5 hours daily actively using their mobile devices in this or that fashion – it amounts up to 23 days a year. This means that once you've planted your app on your client's device, he or she is going to constantly "bump into" you whenever he or she uses the phone. This kind of visibility is beneficial to any kind of business – for just as "out of sight, out of mind" is true, so is the opposite.

4. Social Is Mobile

Mobile is the new hotspot for being social. Today people spend much more time with their smartphones than on their PCs. It makes them – and, by extension, you as well, if you have an app – available everywhere, anytime. Besides, each mobile app, if properly built, can serve as its own social network – if you encourage communication and sharing between your clients, it can only promote your business further.

5. It Makes You Look Better Than Competition

Do you associate mobile apps with big, wealthy, prestigious companies? So does an average user – even if he or she knows that everybody and their grandma has an app these days, subconsciously it is still perceived as a big step to make. Moreover, if you have an app and your competition doesn't, it certainly is going to be noticed sooner or later – and vice versa.

Having an app of your own no longer means being a member of an exclusive club – it is almost a must-have by now. And the sooner you realize it, the better.