10 Of The Best Hair Care Brands That TikTok Says You Need

Need some new brands that are paraben and sulfate-free? No problem. This is for the Editorial Fellowship.

If you've been on TikTok for the past couple of months, or maybe within the last year, you'll know why you're seeing this.

TikTok / Via pin.it

Users on TikTok have been freaking out after multiple TikToks became famous for unleashing some very important information about hair care and the unknown of ingredients. Hairstylists posted informational videos about what products with silicones, parabens, and sulfates can do to your hair, (and it isn't too good). According to professional hairstylists, it's recommended that if you can, you should stay away from parabens and sulfates in your shampoo and conditioners. Whatever hair product you are using, it should say right on the bottle if it's free of those ingredients and chemicals.

So, without further ado, here are 10 of the best hair care brands mentioned on TikTok.

1. Amika, Normcore Signature Shampoo & Conditioner

Amika / Via pinterest.co.uk

Amika products are known for being free of sulfates and parabens and safe for color-treated hair. They also carry some products that are silicone-free if you don't like using products with silicone, which aren't always bad for your hair. According to hairstylist Matthew Newman, also known as Mattloveshair on TikTok, the way to properly use silicones is to hydrate your hair and then use silicones.

Promising review: "This is the best shampoo I’ve ever used. Without exaggeration. Smells so good. So happy I made the switch from drug store brands. Absolutely worth it, so happy I tried it. It’s my new go to!" — Nicole B.

Get it from Amika for $19

2. Pure Zero, Biotin Strengthening Shampoo and Conditioner

Target / Via pinterest.co.uk

Pure Zero is an awesome haircare brand that's free of all Sulfates, Parabens, Dyes, Phosphates, Phthalates, and Gluten. It also has added proteins and Biotin so your hair can grow back stronger and won't fall out as much.

Promising Review: "Okay this is one of the best shampoo’s I’ve ever used. I love the way it smells and what it does to my hair. I can see my hair growing and feeling much more stronger than before." — Sydney P.

Get it from Target for $5.99

3. Pattern, Hydration Shampoo and Conditioner

Ulta Beauty / Via ulta.com

Tracee Ellis Ross created this new curly-hair care line called Pattern and curly-haired women have nothing but positive things to say about it. This shampoo and conditioner line is free of parabens and silicones as well as SLS & SLES.

Promising Review: "I took the leap from drugstore brand shampoo to professional grade, and I am so glad I did! After the first week, my hair has felt more hydrated and less frizzy after showering. I am getting smooth curls even without adding styling product to my hair! The product creates a nice sudsy wash and my scalp/hair feel clean afterwards." — Ann.

Get it from Ulta for $20

4. Hairitage, Gentle Daily Shampoo

Walmart / Via walmart.com

Hairitage by Mindy McKnight is the hair brand you never knew about or knew you needed. Hairitage products are sulfate, phthalate, paraben, and gluten-free, as well as, color-safe, cruelty-free, and vegan. TikTok hairstylists are also loving this hair brand because of how many different products they offer like leave-in conditioners and hair masks as well.

Promising Review: "I'm very impressed with this Hairtage Outta My Hair Daily Shampoo. I have an oily scalp with thin, fine hair and this shampoo leaves my hair soft, smells great and I can easily go a day or 2 between washes which is unusual for me when using other shampoos. Great product" — Regina

Get it from Walmart for $7.94

5. Briogeo, Don't Despair, Repair! Super Moisture Shampoo

Ulta / Via ulta.com

Briogeo is an OG brand that's known for its award-winning products. Their new line, "Don't Despair, Repair!", is filled with natural ingredients and free of sulfates, silicones, phthalates, parabens, DEA, and artificial dyes. Briogeo is a perfect brand for repairing damaged hair and leaving you with shine, silkiness, and strength back to your hair.

Promising Review: "My hair is very coarse and dry. This shampoo has worked wonders for me. It cleans it while leaving no weird residue like some hydrating shampoo do. My hair feels soft and shiny after using this." — Dar.

Get it from Ulta for $36

6. Maui, Moisture Lightweight Hydration + Hibiscus Water Shampoo

Target / Via pinterest.co.uk

Maui is a fairly recent new shampoo that TikTokers are going crazy over. It's a very cheap alternative to paying for overpriced fancy hair-care. Maui products are free of sulfates, silicones, parabens, gluten, sls, ales, and synthetic dyes. Their products are also vegan and eco-friendly, which is something you don't see much on hair products.

Promising Review: "I swear this is the only shampoo that makes my hair soft. I have been looking for a good shampoo, tried the argon oil ogx, didn’t work. But this with Chi Kertain Conditioner. Mwah! Will probably use this shampoo or brand for the rest of my life :)" — Emily.

Get it at Target for $6.99

7. Bumble & Bumble, Hairdresser's Invisible Oil Shampoo

Ulta / Via ulta.com

Bumble and Bumble is actually a very high-end and well-respected shampoo by hairstylists which can be a bit pricey but TikTok says it's worth it. This brand is free of sulfates, parabens, phthalates, mineral oils, and formaldehyde (also known as DMDM). According to Bumble & Bumble, this shampoo, "helps soften, silken, tame, defrizz, detangle, and protect against breakage – without weighing hair down."

Promising Review: "This shampoo has made a huge difference in my hair. My hair was brittle and did not look healthy. I have been using for just a few weeks and tell a huge difference. It is expensive but, I was desperate." — Annie.

Get it at Ulta for $31

8. SheaMoisture, Jamaican Black Caster Oil Shampoo

Target / Via target.com

SheaMoisture has had a loyal fan following for a while now, but some people are just realizing how great this brand is for your hair. Almost, if not all, or SheaMoisture's products are phthalate, sulfate, formaldehyde, and paraben-free. They are great products for your hair and they are a Black-owned business that you can support.

Promising Review: "1st time trying it! It lathers very well & it cleaned my hair w/out stripping it! Felt really soft after I used this shampoo!" — Kenia.

Get it from Target for $7.99

9. Color Wow, Color Security Shampoo

Walmart / Via walmart.com

Color Wow is a fairly new and favored brand for "glass hair" as they are among the increasing amounts of companies that are creating products without silicones, sulfates, and parabens. Color Wow products are free of silicones, sulfates, parabens, and gluten, as well as cruelty-free and safe for color-treated hair.

Promising Review: "I just started using the WOW shampoo and conditioner and my hair feels so soft and smooth. I had been using Purology, but my hair feels so much better with WOW. I can't believe the difference! I also use the dream coat after and love it. I live in Houston and these products really help with the frizz the humidity gives me." — Michelle.

Get it at Walmart for $23

10. Virtue Labs, Recovery Shampoo

Sephora / Via sephora.com

If you want to, treat yo-self, then this is the shampoo for you. First of all it has amazing reviews and is probably one of the best-rated high-end shampoo's out there. Virtue Labs hair products are free of sulfates SLS and SLES, parabens, formaldehydes, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. I know a lot of bad stuff you probably don't even know about. It also is vegan and cruelty-free which is a bonus as well.

Promising Review: "I now use four products from Virtue and won't go back. I now think of brands like Kerastase as nice, but nothing special. Virtue IS special but it isn't for everyone--because not everyone needs what it provides, which is the unique keratin complex. If you have dry/porous, textured and thick hair that no amount of salon products make a difference in using, I recommend you try these..." — Jocelyn.

Get it at Sephora for $38

And there you have it! These are the top ten hair-care brands that you should look out for. This doesn't mean you have to get these brands, however, when you're buying hair products make sure they are both sulfate and paraben-free. The freer of harsh chemicals it is (especially formaldehyde) the better it is!