Is the art of crowdfunding worth while? Look lots of people want to launch their dreams on Kickstarter, Indiegogo and other Crowdfunding Platforms. But should you invest in professional help or DIY? First Wave PR a crowdfunding agency that helps people win backers via social media, had this to say, “If you are going to DIY your crowdfunding you need to be aware of a few things. First you need to have a memorable SOMETHING. Product for sure, but also a great meme, video, celeb endorsement. Something that will make people want to support your campaign. Since you are most likely not in the PR industry, gaining access to influencers will often be something you have not done before. By all means give it a try and see if you can DIY, but if you are not getting the results you want, why do the same thing over and over and expect different results?”.