Posted on Apr. 22, 2021

23 Viral Beauty Products We Found On TikTok

Beautytok made me do it.

May Ning

BuzzFeed Staff

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

1. A tub of e.l.f. putty primer that has a satin finish and is packed with hydrating ingredients (like squalene). A layer of this stuff under your foundation will create an instant smooth effect and help to reduce any cakiness. It’s like an Instagram filter in a jar.

May holding the jar of primer

May's skin prepped with the primer

2. A bottle of Glow Recipe serum that'll help you shine brighter than a diamond. It's packed with hydrating ingredients like niacinamide, watermelon extract, and hyaluronic acid to give your skin the moisture it's been craving.

the dew drops on a pink backdrop with watermelon slices

3. A dual-ended tube of NYX high shine that'll last all freakin' day and won't transfer onto your mask. Tiktokers are shook about how pigmented it is and love that it packs a mean gloss without feeling sticky.

a row of the high shine lip colours

4. A gua sha that'll sculpt your face and help with lymphatic drainage. You'll be able to say goodbye to your beloved contouring kit with consistent use of this handy tool.

the gua sha

5. This Maybelline brow tattoo that's a quick and inexpensive alternative to microblading. It'll tint your brow hairs and the skin underneath for up to three days, so your brows will be on point even if you're swimming or going sans makeup.

the four steps for using the brow tattoo, apply, set, peel, and reveal

6. A lip plumping duo that'll give you a pout that even Kylie Jenner would be envious of. They contain natural ingredients like ginger and mint to give that plumping effect and vitamin E and collagen to nourish your lips.

the lip plumpers in the box and outside of the box

7. The L'Oreal Infallible 24h powder foundation that'll blur pores and fine lines like nobody's business. The powder formula applies matte, making it great for people with oily skin.

Before and after of someone with the powder foundation

8. The Charlotte Tilbury highlighter that blew up after Madison Beer showed her daily makeup routine on the Vogue YouTube channel. She looked so glowy and gorgeous that it's no wonder TikTokers couldn't wait to get their hands on it.

person applying the highlighter to another person's cheekbones

person with highlighted face

9. A poly nail gel set that'll make doing your nails at home a quick and easy affair. All you'll have to do is prep your nails, pop the gels on the form (or your nails), press, and cure! They're sturdier than gel polish alone and easier to apply than acrylics, making them a total win-win.

the kit laid out

10. The Rare Beauty blush that'll give you a natural tint of colour. Reviewers say a little goes a long way and that it's highly pigmented but super blendable.

the blush

Selena Gomex with the blush on

11. A set of magnetic lashes that are easier to apply AND remove than glue-on falsies. It comes with a liner that's packed with magnetic elements, so you can line your eyes as normal and the lashes will stick right on.

person's eye before and after with the lashes on

12. The Merit Beauty lip oil that'll deeply hydrate your chapped lips with shea butter, omegas, and rosehip, jojoba, and grapeseed oils. It'll also give you just a kiss of colour, for a natural and glossy look.

13. The Inkey List oat cleansing balm that'll dissolve any makeup without stripping your skin's natural moisture. It's made with oat kernel oil and colloidal oatmeal, which are calming ingredients that'll soothe redness and irritated skin.

person squeezing the product out

14. The CeraVe hydrating and foaming cleansers that are so gentle on the skin that TikTokers with all types of skin love them. All of CeraVe's products have three essential ceramides in them (1, 3, 6-II) that naturally helps restore your skin's barrier.

the two cleansers next to each other with some product squeezed out

15. The Maybelline Falsies Lash Lift mascara that'll make your lashes look long and luscious without turning them clumpy. The curved brush will help give your lashes that extra oomph with almost zero effort.

the mascara

person applying the mascara on their eyelashes

16. The Caudalie Instant Detox mask that's made with gunk-sucking ingredients like pink clay, grape marc, and coffee. TikTokers are obsessed with how when it dries, you can literally see everything that comes out of your face.

the bottles of clay masks on a counter

17. The Anastasia Beverly Hills Brow Freeze eyebrow gel that'll lock your brows in place all day without getting crusty or crunchy. It'll help you tame your stragglers and give you that laminated brow effect.

the brow freeze with a brush on it

a before and after of someone's eyebrows with the product

18. Or a trio of Pears soap bars that TikTokers swear have the same effect on their brows. Just spritz some setting spray or water directly on them or melt it down and store it in a tin.

person holding the soap

19. A faux freckle pen that'll help you draw on natural-looking beauty marks. The long-wearing formula won't just sit on top of your skin or foundation like eyeliner, meaning it'll last all day long.

person holding the product

person with the faux freckles on their face

20. The Isle of Paradise self-tanning drops that'll give you a sunkissed glow without the UV damage or patchiness. They contain coconut oil, avocado oil, and vitamin E, so they're nourishing on their own (but can also paired with a moisturizer for extra hydration).

the three shades lined up

a before and after of someone after using the drops

21. The Supergoop SPF 40 sunscreen that'll protect your skin from sun damage without leaving a white cast. It's oil-free and has makeup-gripping properties, making it a great primer for foundation, too.

the product on its own

person rubbing the product on their face

22. The Tree Hut body scrub that'll help you exfoliate away dead skin and impurities. It's made with natural ingredients like sugar, shea butter, and rose extracts, making it the perfect addition to your pamper routine.

a spoon with product dripping off it it in the jar

23. And lastly, a tube of Eos shaving gel that'll soften your hairs, so you'll get the perfect shave every time. It's so moisturizing (with vitamins C and E, shea butter, and aloe and oat extracts) that you can even use it on dry skin.

pomegranates cut open and the shave cream between them and someone pulling a razor through

You spending all your money on beauty products TikTok made you buy:

Netflix / Via giphy.com

Looking for more great 🇨🇦Canadian🇨🇦 shopping content? Check out our recommendations for mood-boosting products, products I use in my makeup routine, and my review of the Roomba i7+ robot vacuum.

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