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    23 Viral Beauty Products We Found On TikTok

    Beautytok made me do it.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A tub of e.l.f. putty primer that has a satin finish and is packed with hydrating ingredients (like squalene). A layer of this stuff under your foundation will create an instant smooth effect and help to reduce any cakiness. It’s like an Instagram filter in a jar.

    May Ning/BuzzFeed

    On no-makeup days, I'll still use this primer to just give my skin the appearance of being more smooth. It really works to fill in your pores. When I do wear makeup, it makes a nice, even base for the makeup to stick to. It also adds one more layer of hydration, without looking greasy. Reviewers say it's a much more affordable dupe of the Tatcha Silk Canvas primer.

    Get it from Amazon Canada for $9.97.

    2. A bottle of Glow Recipe serum that'll help you shine brighter than a diamond. It's packed with hydrating ingredients like niacinamide, watermelon extract, and hyaluronic acid to give your skin the moisture it's been craving.

    the dew drops on a pink backdrop with watermelon slices
    Sephora / Via

    Get it from Sephora Canada for $45.

    3. A dual-ended tube of NYX high shine that'll last all freakin' day and won't transfer onto your mask. Tiktokers are shook about how pigmented it is and love that it packs a mean gloss without feeling sticky.

    a row of the high shine lip colours
    @nyxcosmetics / Via

    Get it from NYX for $15. Available in five colours.

    4. A gua sha that'll sculpt your face and help with lymphatic drainage. You'll be able to say goodbye to your beloved contouring kit with consistent use of this handy tool.

    the gua sha
    Blume / Via

    Make sure to pick up some face oil, so it doesn't tug on your skin.

    Get it from Blume for $22.

    5. This Maybelline brow tattoo that's a quick and inexpensive alternative to microblading. It'll tint your brow hairs and the skin underneath for up to three days, so your brows will be on point even if you're swimming or going sans makeup.

    the four steps for using the brow tattoo, apply, set, peel, and reveal
    Amazon / Via

    Get it from Amazon Canada for $8.96. Available in three shades.

    6. A lip plumping duo that'll give you a pout that even Kylie Jenner would be envious of. They contain natural ingredients like ginger and mint to give that plumping effect and vitamin E and collagen to nourish your lips.

    the lip plumpers in the box and outside of the box
    Amazon / Via

    Get the duo from Amazon Canada for $26.89.

    7. The L'Oreal Infallible 24h powder foundation that'll blur pores and fine lines like nobody's business. The powder formula applies matte, making it great for people with oily skin.

    Before and after of someone with the powder foundation
    Amazon / Via

    Get it from Amazon Canada for $17.34. Available in 16 shades.

    8. The Charlotte Tilbury highlighter that blew up after Madison Beer showed her daily makeup routine on the Vogue YouTube channel. She looked so glowy and gorgeous that it's no wonder TikTokers couldn't wait to get their hands on it.

    Charlotte Tilbury / Via, Sephora / Via

    It has a silky texture and the applicator makes it easy to pop on the high points of your face.

    Get it from Sephora for $50. Available in two shades.

    9. A poly nail gel set that'll make doing your nails at home a quick and easy affair. All you'll have to do is prep your nails, pop the gels on the form (or your nails), press, and cure! They're sturdier than gel polish alone and easier to apply than acrylics, making them a total win-win.

    the kit laid out
    Amazon / Via

    The set comes with four poly nail gels, a slip solution, a base coat, topcoat, 60 dual forms in 12 sizes, a nail file, a dual-ended nail brush, and a spatula. Make sure to pick up an LED lamp to cure them in.

    Get it from Amazon Canada for $39.99.

    10. The Rare Beauty blush that'll give you a natural tint of colour. Reviewers say a little goes a long way and that it's highly pigmented but super blendable.

    Sephora / Via

    Get it from Sephora Canada for $26. Available in five shades and two finishes.

    11. A set of magnetic lashes that are easier to apply AND remove than glue-on falsies. It comes with a liner that's packed with magnetic elements, so you can line your eyes as normal and the lashes will stick right on.

    person's eye before and after with the lashes on
    Amazon / Via

    Get a set of five from Amazon Canada for $26.99.

    12. The Merit Beauty lip oil that'll deeply hydrate your chapped lips with shea butter, omegas, and rosehip, jojoba, and grapeseed oils. It'll also give you just a kiss of colour, for a natural and glossy look.

    Sephora / Via

    Get it from Sephora Canada for $31. Available in four shades.

    13. The Inkey List oat cleansing balm that'll dissolve any makeup without stripping your skin's natural moisture. It's made with oat kernel oil and colloidal oatmeal, which are calming ingredients that'll soothe redness and irritated skin.

    person squeezing the product out
    Sephora / Via

    Get it from Sephora Canada for $12.99.

    14. The CeraVe hydrating and foaming cleansers that are so gentle on the skin that TikTokers with all types of skin love them. All of CeraVe's products have three essential ceramides in them (1, 3, 6-II) that naturally helps restore your skin's barrier.

    the two cleansers next to each other with some product squeezed out
    @cerave / Via

    Get the foaming formula for $17.99 and the hydrating formula for $22.64, both from Amazon Canada.

    15. The Maybelline Falsies Lash Lift mascara that'll make your lashes look long and luscious without turning them clumpy. The curved brush will help give your lashes that extra oomph with almost zero effort.

    Amazon / Via

    Get it from Amazon Canada for $8.96. Available in four colours and in waterproof formulas.

    16. The Caudalie Instant Detox mask that's made with gunk-sucking ingredients like pink clay, grape marc, and coffee. TikTokers are obsessed with how when it dries, you can literally see everything that comes out of your face.

    the bottles of clay masks on a counter
    Caudalie / Via

    Get it from Sephora Canada for $47.

    17. The Anastasia Beverly Hills Brow Freeze eyebrow gel that'll lock your brows in place all day without getting crusty or crunchy. It'll help you tame your stragglers and give you that laminated brow effect.

    @anastasiabeverlyhills / Via, Sephora / Via

    Get it from Sephora Canada for $30.

    18. Or a trio of Pears soap bars that TikTokers swear have the same effect on their brows. Just spritz some setting spray or water directly on them or melt it down and store it in a tin.

    person holding the soap
    @pear_anz / Via

    Make sure you pick up some setting spray and a spoolie.

    Get a set of three from Amazon Canada for $2.97. Available in three scents.

    19. A faux freckle pen that'll help you draw on natural-looking beauty marks. The long-wearing formula won't just sit on top of your skin or foundation like eyeliner, meaning it'll last all day long.

    Sephora / Via

    Get it from Sephora for $37. Available in two shades.

    20. The Isle of Paradise self-tanning drops that'll give you a sunkissed glow without the UV damage or patchiness. They contain coconut oil, avocado oil, and vitamin E, so they're nourishing on their own (but can also paired with a moisturizer for extra hydration).

    Sephora / Via

    Get it from Sephora Canada for $38. Available in three shades.

    21. The Supergoop SPF 40 sunscreen that'll protect your skin from sun damage without leaving a white cast. It's oil-free and has makeup-gripping properties, making it a great primer for foundation, too.

    Sephora / Via

    Get it from Sephora Canada for $45.

    22. The Tree Hut body scrub that'll help you exfoliate away dead skin and impurities. It's made with natural ingredients like sugar, shea butter, and rose extracts, making it the perfect addition to your pamper routine.

    a spoon with product dripping off it it in the jar
    Amazon / Via

    Get it from Amazon Canada for $29.99.

    23. And lastly, a tube of Eos shaving gel that'll soften your hairs, so you'll get the perfect shave every time. It's so moisturizing (with vitamins C and E, shea butter, and aloe and oat extracts) that you can even use it on dry skin.

    pomegranates cut open and the shave cream between them and someone pulling a razor through
    Amazon / Via

    The hydrating ingredients also prevent nicks and ingrowns.

    Get it from Amazon Canada for $1.97.

    You spending all your money on beauty products TikTok made you buy:

    Netflix / Via

    Looking for more great 🇨🇦Canadian🇨🇦 shopping content? Check out our recommendations for mood-boosting products, products I use in my makeup routine, and my review of the Roomba i7+ robot vacuum.