Meet The Guy Who Claims To Live Inside A Landmark In The Middle Of New York City

Rent-free spinning cube in the middle of NYC's Astor Square? Sign. Me. Up. UPDATE: Yeah, it's definitely a stunt by lululemon founder Chip Wilson.

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Imagine if someone actually lived in the giant cube at Astor Place in NYC.

View this video on YouTube

youtube.com / Via Facebook: dotannegrin

If you haven't caught on yet, this is likely an elaborate advertisement for WHIL, a 60 second meditation technique created by Lululemon Athletica founder Chip Wilson and his wife, Shannon.

Either way, I'm calling all my friends in New York City and telling them to go spin the shit out of the Astor Place Cube tonight!

UPDATE: lululemon founder Chip Wilson is indeed behind this elaborate advertisement.