These Three Little Girls Are On A Mission To Disrupt The Pink Aisle, And It’s Working

In a world where only 11% of engineers are female, toy company GoldieBlox is on a mission to "disturb the pink aisle" and get young girls interested in science and math.

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GoldieBlox told BuzzFeed that six engineers worked around the clock for over two weeks at a home in Pasadena, California to create the giant Rube Goldberg machine seen in the video.