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Russian State Media Is Suddenly Obsessed With State Department Spokeswoman Jen Psaki

Arise ye Kremlin trolls.

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Meet Jen Psaki, former spokeswoman for President Barack Obama, current spokeswoman for Secretary of State John Kerry, and — suddenly — subject of the Kremlin's latest favorite meme.

According to a report in state newspaper Rossisskaya Gazeta on Thursday, Russians have begun to use Psaki's name as shorthand for a "rating of stupidity and incompetence."

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It dates back to last month, when, during a press conference, Psaki criticized the phenomenon of "carousel voting" at a separatist referendum in eastern Ukraine, before admitting that she didn't know what the term meant.

View this video on YouTube

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For the record, "carousel voting" is when organized groups of voters are ferried to several polling stations in one day and vote over and over again, as if they are riding a carousel. The technique to manipulate election results is common in many post-Soviet states.

Pro-Putin bloggers with links to the Kremlin immediately seized on the comments and made a hero out of AP reporter Matt Lee, whose question revealed the fact that Psaki used a term she did not know.

Мужик, издевающийся над Псаки - журналист Associated Press - Мэтью Ли

Константин Рыков@rykov

Мужик, издевающийся над Псаки - журналист Associated Press - Мэтью Ли

8:33 AM - 15 May 14ReplyRetweetFavorite

And then, on Sunday night, jazz-handed Kremlin propaganda chief Dmitry Kiselyov dedicated an entire segment of his show to "Psaking," which he claimed is a "new buzzword that has appeared on the spaces of the global internet."

Rossiya 1

Nearly all the few hundred results for "Psaking" are either references to Kiselyov's comments, or have nothing to do with Psaki.

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Kiselyov went on to say that "Psaking" was a metaphor for "low-quality American diplomacy" and unpicked Obama's criticism of Russia in a major foreign policy address at West Point last month.

There's just one problem: The meme doesn't really seem to be catching on. Most of the few hundred Google results for Russian-language word searches are references in Russian media to the supposed phenomenon.

В Госдепе никак не прокомментировали российско-китайские отношения. Представитель госдепартамента США Джен Псаки ...

Русские не сдаются@RussiansForward

В Госдепе никак не прокомментировали российско-китайские отношения.
Представитель госдепартамента США Джен Псаки ...

3:31 AM - 21 May 14ReplyRetweetFavorite

Much of the online campaign around the meme, like this video posted by pro-Kremlin blogger and former lawmaker Konstantin Rykov, is infantile and nonsensical in a manner that recalls the handiwork of pro-Putin trolls.

None of the memes on Twitter have more than a few hundred retweets at most. The 26 groups on Russian social network VK dedicated to Psaki are mostly empty.

упортого лиса зовут псаки

Политикус@Politikus_ru

упортого лиса зовут псаки

2:55 PM - 21 May 14ReplyRetweetFavorite

That hasn't stopped Russian media from reveling in the apparently forced meme. Several newspapers, including top-selling tabloid Komomolskaya Pravda, even reported on "rumors" that Psaki had been fired for her supposed incompetence.

Psaki's office told BuzzFeed that the meme is "yet another in a long line of desperate attacks to counter efforts by senior U.S. officials to speak the truth about Russia’s illegal annexation of Crimea and its ongoing involvement in eastern Ukraine."

Наш корреспондент Константин Рожков поймал госпожу Псаки возле кофейни в Польше.

Пятый канал@5tv_news

Наш корреспондент Константин Рожков поймал госпожу Псаки возле кофейни в Польше.

3:47 AM - 05 Jun 14ReplyRetweetFavorite

Max Seddon is a correspondent for BuzzFeed World based in Berlin. He has reported from Russia, Ukraine, Azerbaijan and across the ex-Soviet Union and Europe. His secure PGP fingerprint is 6642 80FB 4059 E3F7 BEBE 94A5 242A E424 92E0 7B71

Contact Max Seddon at max.seddon@buzzfeed.com.

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